Surveys 2004 March T Two Wheelers

Two Wheelers Attribute Survey on Two Wheeler Market in India IIM Calcutta

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Dear Friend Thank you for taking out time to fill this questionnaire. This survey is being carried as a project for the Marketing Research course at Indian Institute of Management, Calcutta. Please be true and honest in your answers.       * Please enter your age in years.       * Please enter your annual family income.       * Enter the duration of youe work experience in months.     Please select your education level. School Level Graduation Post Graduation     * Sex Male Female     * Do you own a two-wheeler or plan to buy one in the near future? Yes No       * What would be your budget if you had to buy a two wheeler?     * If you had to buy a two wheeler which one would you prefer? Motorcycle Scooter     * Please rank the following decision parameters according to their importance to you while purchasing a two-wheeler. Price -- Select -- Style & Performance -- Select -- Mileage -- Select -- Maintenance -- Select -- Brand Name -- Select -- Resale Value -- Select -- Eco-friendly -- Select -- Finance Scheme -- Select --     * Does being "Eco-friendly" really comprise an important parameter for you while purchasing a two wheeler?   Yes   No

Please contact [email protected] if you have any questions regarding this survey.