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2008
November
U
Untitled
Untitled
In-N-Out Marketing Survey
0%
Hello:
You are invited to participate in our survey about In-N-Out secret menu. It will take approximately 2-3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Karin Lin by email at
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
What's your gender and age?
Younger than 20
Between 20 to 40
Over 40
Male
Female
Are you a vegetarian?
Yes
No
How often do you go to a fast food restaurant?
Daily
Once a week
Couple times a week
Once a month
Couple times a month
Couple times a year
Never
Other (Please specify:)
How often do you go to In-N-Out?
Daily
Once a week
Couple times a week
Once a month
Couple times a month
Couple times a year
Never
Other (Please specify:)
Do you know anything about In-N-Out's
secret
menu? (Don't need to answer the following question if your answer is "No")
Yes
No
If you answered "Yes" to the last question, how did you find out about the secret menu?
From friends or relatives
From radio ads
From blogs or website
From customers in In-N-Out restaurants
Other (Please specify:)
How many secret menu items are you familiar with?
0
1~5
6~10
more than 10
If you found out there were even more options on the secret menu, would you frequently go to In-N-Out more often to try them? If so, how often do you suppose you would go?
Does not change my frequency at In-N-Out
Would now consider In-N-Out, if never did before
Will increase to daily
Will increase to once a week
Will increase to once a month
Will increase to a few times a year
Other (Please specify:)
Please contact
[email protected]
if you have any questions regarding this survey.
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