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2004
April
U
Untitled
Untitled
0%
Branching: If any of the responses are chosen then Terminate
Do you or does any member of your household work for...
An advertising or public relations agency
A market research, strategic marketing or opinion company
The marketing or market research department of any company
A telemarketing firm
A food manufacturer or retailer
A software, hardware or multimedia company
developer or manufacturer
Online retailer
E-commerce or web development company
Branching: Discard Retired..
Employment
Do you work full time or part time,
outside
the home?
Full-time [35+ Hours per week]
Part-time [15-20 Hours per week]
Full-time homemaker
Retired
Branching: High School Graduates and Above
Education
Which of the following best describes the highest level of education completed?
Some High School
High School Graduate
Some College
Graduated College
Post Graduate
Family Status
Which of the following statements applies to you:
I have children under the age of 6 living at home
I have children between the ages of 6 and 17 living at home
I have no children under the age of 18 living at home
Online Services
a. Do you log on and use the Internet by yourself, without help, at either work or home?
Yes
No
b. How long have you been using the Internet, by yourself?
less than 6 months
6 12 months
1 - 2 year
more than 2 years
c. How often do you use the Internet, not including email, by yourself, either at work or at home?
Less than one hour/week
1 2 hours/week
2 3 hours/week
More than 3 hours/week
d. On a scale of 1 to 5, with 1 being the least comfortable and 5 being the most comfortable, how comfortable and familiar are you using the Internet, including such things as links, site addresses, or search engines?
Least (1)
2
3
4
Most (5)
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Email Address
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