Untitled | QuestionPro

Please tell us how the described product would rate on the following attributes.

	1 Not At All Descriptive	2	3	4	5 Very Descriptive
High quality

Expensive

A brand I can trust

Well built

A good value

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]

Internal Data Structure Error

Overall, what is your reaction to the described product?

What other brands of [Product Category] have you used? (Check all that apply.

Brand A

Brand B

Brand C

I haven't used [Product], but I'm familiar with it.

I know nothing about [Product].

What is it that you like about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

What would be your main reason for buying the product?

Please tell us how the described product would rate on the following attributes.

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]

Internal Data Structure Error

Overall, what is your reaction to the described product?

What other brands of [Product Category] have you used? (Check all that apply.

Brand A

Brand B

Brand C

I haven't used [Product], but I'm familiar with it.

I know nothing about [Product].

What is it that you like about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

What would be your main reason for buying the product?

Overall, how interested are you in buying this product if it were available? Please check one.

Not at all Interested

Not Very Interested

Neither Interested nor Uninterested

Somewhat Interested

Very Interested

Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.

This is a minor improvement over what I currently use.

It looks okay but is about the same as what I'm doing now.

My current product would serve me better.

You've got to be kidding. Why would I need this product?

Based on the description, what price would you expect to pay for the product?

Assuming the new product is priced comparably to other major brands, would you say it is a...

Very poor value

Somewhat poor value

Average value

Fairly good value

Very good value

In what ways does the described product appear to be superior to other [Product Category] brands?

Overall, what would be your most important factors in choosing a [Product Category]? Please check three.

Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?

Commentary on the Internet/Web site

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other