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1. What is your gender?
 
 
Male
 
Female

 
 
 
2. Are you (Check all that apply)
 
married
 
divorced
 
widowed
 
separated
 
single
 
step parent

 
 
3. What would you consider an adequate amount of time to drive to school/work each day?
 
 
5-10 minutes
 
10-15 minutes
 
15-20 minutes
 
20-25 minutes

 
 
4. Which of the following do you prefer most?
 
 
living in the city
 
living in a rural area

 
 
 
5. Indicate activities/interests which you and/or household members enjoy on a regular basis:
 
Bicycling/running
 
Camping
 
Crafts
 
Foreign travel
 
Gourmet/fine food
 
Fashion clothing
 
Physical fitness/exercise
 
Art/antiques
 
Outdoor gardening
 
Wildlife/environment issues
 
Do-it-Yourself/workshop
 
Recreational vehicles
 
Health foods/vitamins
 
Book reading
 
Self improvement
 
Watching sports on TV
 
Charities/volunteer work
 
Other
 
 
6. Which newspapers do you subscribe to or read regularly?
Subscribe Read Regularly
Asheville Citizen Times
The Iawanna
Mountain Express
Blue Banner
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
9. For your primary residence, do you:
 
Own
 
Rent
 
Other
 
 
 
 
10. To help us understand our potential customers' lifestyles, please indicate the interests and activities in which you or your spouse enjoy participating on a regular basis.



 
Golf
 
Physical Fitness/Exercise
 
Running/Jogging
 
Snow Skiing
 
Tennis
 
Camping/Hiking
 
Fishing
 
Hunting/Shooting
 
Power Boating
 
Horseback riding
 
Sailing
 
House Plants
 
Needlework/Knitting
 
Flower Gardening
 
Vegetable gardening
 
Sewing
 
Crafts
 
Automotive Work
 
Electronics
 
Avid Book Reading
 
Bible/Devotional Reading
 
Health/Natural Foods
 
Photography
 
Home Decorating/Furnishing
 
Attending Cultural/Arts Events
 
Fashion Clothing
 
Fine Art/Antiques
 
Foreign Travel
 
Cruise Ship Vacations
 
Travel in USA
 
Gourmet Cooking/Fine Foods
 
Wines
 
Real Estate Investments
 
Stock/Bond Investments
 
Mutual Funds
 
Entering Sweepstakes
 
 
Other
 
 
 
11. Is your home:
 
 
a single family house
 
a two family house
 
an apartment
 
a mobile home
 
Other
 
 
 
 
12. Please check all that apply to your household.
 
Shop by catalog/Mail
 
Member of frequent flyer program
 
Donate to charitable causes
 
Speak Spanish at home
 
Own a CD-ROM
 
Own a compact disc player
 
Own a camcorder
 
Have a dog
 
Have a cat
 
Own a cellular phone
 
Subscribe to an online/internet service
 
Own an IBM or compatible computer
 
Own an Apple/Macintosh computer
 
 
13. How many times a week do you usually eat dinner together as a family?
 
 
Never
 
Less than once a week
 
1 - 2 times a week
 
3 - 5 times a week
 
Everyday or almost everyday
 
 
 
14. What was the last grade you completed in school?
 
Some high school
 
High school graduate
 
Some college
 
College graduate
 
Postgraduate/professional
 
Other
 
 
 
 
15. Please indicate the number of children in your household under the age of 18.
 
None
 
One
 
Two
 
Three
 
Four or more
 
 
 
16. Including yourself, how many persons are in your household?
 
One
 
Two
 
Three
 
Four
 
Five or more
 
 
 
17. What is your current work status?
 
Work outside home full time
 
Work outside home part time
 
Do not work outside home
 
Other
 
 
 
 
 
   
 
 
 
19. What is the present occupation of the head of household?
 
Professional/technical
 
Manager/official/proprietor
 
Clerical
 
Sales
 
Crafts/trades
 
Operator
 
Laborer
 
Service worker
 
Retired
 
Homemaker
 
Student
 
Unemployed
 
Other
 
 
 
 
20. Please write in your ZIP Code.
   
 
 
 
21. Indicate total household income:
 
under $25,000
 
$25,000 - $29,999
 
$30,000 - $34,999
 
$35,000 - $39,999
 
$40,000 - $49,999
 
$50,000 - $59,999
 
$60,000 - $84,999
 
Over $85,000
 
Please contact [email protected] if you have any questions regarding this survey.
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