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2005
February
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Untitled
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Hello:
You are invited to participate in our survey regarding a lighting consulation service. Approximately 200 people will be asked to complete a survey that asks questions about lighting consultation. It will take approximately 3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Hélène Eusanio at (902) 478-6848 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
1. This survey is about a new Lighting Consultation service that is described as follows:
This service would tend to the needs of residential, commercial and industrial lighting solutions.
A 3D computerised rendering would be generated in order to provide the client with a visual representation of the space in question. This rendering would be complete with accurate representation of the lighting solutions suggested.
The consultation service would also answer the needs of interior designers/decorators to assure an accurate electrical distribution.
2. How would you best describe your familiarity with a product/service like that described above?
I was not aware of such a product/service
Only generally aware
Have investigated or researched such products
Have demo'd a product like this
Have purchased or regularly use a product like this
3. If you are a current user, how long have you used [Product/Service]?
Under 1 month
1-6 months
6 months to 1 year
1-2 years
3 years or more
Do not currently use
4. How often could you find a use for this [Product/Service]?
Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year
Do not use
5. Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
Not at all interested
Not very interested
Not sure
Somewhat interested
Very interested
6. What is it that you like most about the [Product/Service]?
7. What do you like least about the [Product/Service]?
8. Which of the following best describes your need for this product?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
Looks okay but is about the same as what I'm using now.
My current product would serve me better.
I am not at all interested in this product.
9. At what price would this new product begin to look inexpensive or cheap? Select one.
FMV + 30%
FMV + 20%
FMV + 10%
FMV + 5%
[Enter estimated FMV]
FMV - 5%
FMV - 10%
FMV - 20%
FMV - 30%
10. At what price would the product begin to look so expensive that you would never consider buying it?
FMV + 30%
FMV + 20%
FMV + 10%
FMV + 5%
[Enter estimated FMV]
FMV - 5%
FMV - 10%
FMV - 20%
FMV - 30%
11. If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
(20-30%) more
(5-10%) more
No more, no less
(5-10%) less
(20-30%) less
Please contact
[email protected]
if you have any questions regarding this survey.
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