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How often are you travelling by air?

How familiar are you with [PRODUCT]?

Never heard of it

I am aware but have never used it

Use it only sometimes

Use it on a regular basis

Which of these[GENERIC_PRODUCT] have you used?

What is it that you would most like to change about [PRODUCT]?

How often do you buy [PRODUCT]?

Once per week or more often

2 to 3 times per month

Once per month

Once every 2-3 months

Once or twice a year

Less than once a year

Not sure

How likely are you to buy [PRODUCT] in the future?