Untitled | QuestionPro

Select the rating that best describe how you feel about this service.

	Low 1	2	3	4	High 5
Quality

Price

Trustworthy Brand

Craftsmanship/Design

Value for Price Paid

After reading the above service description, how interested would you be in using the described service?

Not at all interested

Not very interested

Neither interested nor uninterested

Somewhat interested

Extremely interested

What features/attributes of this service are the most valuable to you?

What do you find least appealing about this service?

Overall, how interested are you in buying this service?

Not at all interested

Not very interested

Neither interested nor uninterested

Somewhat interested

Extremely interested

Based on the description, what price would you expect to pay for the service? Please record one number, not a range.

If [list of additional features] were added to the basic concept, what is the amount you would expect to pay?

If you wanted to buy/have this new service, which purchase method would you most prefer?

Calling and ordering by telephone

Ordering through the mail

Going to the company/place of business/office

Using the Internet

Other

Which groups of people do you expect to be the greatest users of this service? Please check three (3).

How often do you use products from this [Service Category]?

How aware are you of the following companies that offer similar services? Please check all that apply.

Brand A

Brand B

Brand C

Please tell us how the described product would rate on the following attributes.

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]

Internal Data Structure Error

Overall, what is your reaction to the described product?

What other brands of [Product Category] have you used? (Check all that apply.

Brand A

Brand B

Brand C

I haven't used [Product], but I'm familiar with it.

I know nothing about [Product].

What is it that you like about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

What would be your main reason for buying the product?

Overall, how interested are you in buying this product if it were available? Please check one.

Not at all Interested

Not Very Interested

Neither Interested nor Uninterested

Somewhat Interested

Very Interested

Based on the description, what price would you expect to pay for the product?

Assuming the new product is priced comparably to other major brands, would you say it is a...

Very poor value

Somewhat poor value

Average value

Fairly good value

Very good value

In what ways does the described product appear to be superior to other [Product Category] brands?

Overall, what would be your most important factors in choosing a [Product Category]? Please check three.

Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?

Commentary on the Internet/Web site

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other

In thinking about your most recent experience with [COMPANY], how satisfied are you with the customer service you received:

If you were not totally satisfied with the customer service, will you please describe the reason(s) for your dissatisfaction?

Will you please describe the aspects of the service that you were completely satisfied with?

How satisfied are you with the process of getting your question resolved.

If you were satisfied with the process of getting your question resolved, will you please take a few minutes and describe the reason(s) for your satisfaction?

How would you rate the [PRODUCT]'s value for money:

What aspects of [PRODUCT] were of no benifite to you?

What aspects of [PRODUCT] were most beneficial for you?

Please choose an option that closely represents your opinion about the customer service representative that you spoke to recently.

The customer service representative was very courteous.

The customer service representative handled my call quickly.

The customer service representative was very knowledgeable.

Please choose an option that closely represents your opinion about the process with which your most recent service contract was handled.

The waiting time for having my questions addressed was satisfactory.

My phone call was quickly transferred to the person who best could answer my question.

The automated phone system made the customer service experience more satisfying.

Consider if you would the total package i.e. [COMPANY] customer service, [PRODUCT] features and benefits, and cost. How satisfied are you with the [COMPANY]?

If the [PRODUCT] were no longer manufactured by [COMPANY], what would you replace it with?

Funtional Competitor 1

Functional Competitor 2

Functional Competitor 3

In-Kind Competitor 1

In-Kind Competitor 2

In-Kind Competitor 3

Other

All things considered, over the next 12 months how likely are you to replace [COMPANY_PRODUCT] with [COMPETITOR_PRODUCT]?

What are some of the reasons that you are looking to replace [COMPANY_PRODUCT] some time this year?

About how many units of this new product would you buy over the next year at each price point listed below?

How would you best describe your familiarity with a product/service like that described above?

I was not aware of such a product/service

Only generally aware

Have investigated or researched such products

Have demo'd a product like this

Have purchased or regularly use a product like this

If you are a current user, how long have you used [Product/Service]?

How often could you find a use for this [Product/Service]?

Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?

Not at all interested

Not very interested

Not sure

Somewhat interested

Very interested

What is it that you like most about the [Product/Service]?

What do you like least about the [Product/Service]?

Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.

This is a minor improvement over what I currently use.

Looks okay but is about the same as what I'm using now.

My current product would serve me better.

I am not at all interested in this product.

About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar)

At what price would this new product begin to look inexpensive or cheap? Select one.

At what price would the product begin to look too expensive? Select one.

At what price would the product begin to look so expensive that you would never consider buying it?

If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?