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what are the attributes you look into jeans
* what are the attributes you look in to jeans
Designs
Comfort
color
style and comfort
material
 
 

what top brands you will recall
 
Lee
 
Wrangler
 
Levi
 
pepe
 
SF
 
 

Do you Aware of SF Jeans
 
Yes
 
No
 
 

of the following SF jeans products which you will prefer
 
Cargo
 
Bootcut
 
Straight cut
 
Reguler
 
Low waist
 
 

which of the following influence fashion
 
Sports Person
 
Film Celebrities
 
Self image
 
Models
 
 

Are you regular customer of any brand
 
Yes
 
No
 
 

If yes, Which is your preferred brand
 
-SF
 
-Pepe
 
-Wrangler
 
-Lee
 
-Levi’s
 
-Any other
 
 

At what price do you normally purchase
 
-Less than 1500
 
-1500-2000
 
-More than 2000
 
 
 

9. What according to you are the steps SF should take to improve brand image
 
-Media advertising
 
-Promotional scheme
 
-Store display
 
-Any other specify
 
 
 

How did you come to know about SF jeans?
 
-Magazines
 
-Word of mouth
 
-Point of purchase
 
-News Papers
 
-Other source specify
 
 

11. Do you require any more information about SF Jeans
 
Yes
 
No
 
 
 
12. What type of information you need.
 
 


What suggestions would you like to make to improve SF brand of jeans.


 
 

Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
SF
Lee
Levi
Pepe
Wrangler
 
 

14. Please rank the following brands on the attributes mentioned below

 
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