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We are a group of business school students working on a field study project for a start-up company in the travel industry. As part of our research, wefd like to ask you a series of questions about your travel experiences and preferences.
We donft have any funds to thank you for your participation but youfll get the undying gratitude of six MBA students who are working hard to earn their degree. We are able to offer, however, people who complete the survey a travel certificate entitling them to at least $ 50 off their next vacation booked through the company we represent.(Certificate will be sent by e-mail.)
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| 1) How many vacations do you take each year (non-business travel)? |
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| 2) When you travel away from home, are you more likely to fly or drive to your vacation destination? |
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| Number of adults | | | | Number of children | | |
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| 4) How often do you take a vacation with friends (not in your household)? |
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| 5) What types of vacations do you prefer? | | |
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| 6) How important are the following sources when you use to research a vacation destination? (1=Less important, 5=Most important)
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7) Do you have internet access?
(If No, go to Question 9) |
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| 8) How many hours do you spend online researching a vacation online? |
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| 9) Which of the following statements applies most accurately? |
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| 10) Have you ever taken a cruise? |
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| If you have never taken a cruise:
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| 11a) Have you ever considered it? |
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| 11b) How do you perceive cruise travel compared with other types of destination travel? |
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| 11c) What are your other perceptions of cruise travel? | | |
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| 11d) How likely is it that you will try cruise travel within? |
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| 11e) If you are not interested in cruise travel, what might change your mind?(Please be specific) | | |
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| 11f) If you decide to take a cruise in the future: 1) How long would your ideal cruise be (how many days)? |
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| 11f) If you decide to take a cruise in the future: 2) How likely would you book it online? (1=not at all, 5=very likely) |
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(If you have NEVER taken a cruise, please go to Question 13.)
If you have taken a cruise:
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| 12a) How many cruises have you taken in the past 5 years? |
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| 12b) On which cruise line(s) have you sailed? | | |
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| 12c) How important are each of the following factors when you take a cruise?
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| 12d) What do you dislike about taking a cruise? | | |
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| - the next 12 months | | | | - the next 2-3 years | | | | - the next 5 years + | | |
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12f) How likely is it that you will sail on different cruise lines?
(1=not at all, 5=very likely) |
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| 12g) Did you research your cruise online? |
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| 12g) If you researched your cruise online, which websites did you use for your research? | | |
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| 12g) If you researched your cruise online, what "key words" did you use to find cruise information? | | |
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12g) If you researched your cruise online, how satisfied were you with the information available? (If=not at all, 5=very satisfied)
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| 12g) If you researched your cruise online, what information might you have found more helpful?
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| 12g) If you did not research your cruise online, why not? Pease explain.
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| 12h) Did you book your cruise online? |
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| 12h) If you did not book your cruise online:
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| How willing would you be to book with an online agency in the future?(1=not at all, 5=very likely) |
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| 12h) If you did not book your cruise online, what online information would you find most helpful? | | |
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| Which websites did you use for your booking? | | |
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| 12h) If you booked your cruise online, how many websites did you visit before you booked? |
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| 12h) If you booked your cruise online, what "key words" did you use to find your website? | | |
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| 12h) If you booked your cruise online, what persuaded you to use the website you booked with? | | |
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| 12h) If you booked your cruise online, how satisfied were you with website you used? (1=not at all, 5=very satisfied) |
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| 12h) If you booked your cruise online, would you use the same website again? |
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| Why not? Please explain. | | | | What mignt persuade you to book with a different agency? | | | | What additional online information (missing from the sites you visited) would you find helpful? | | |
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| 14) Your favorite radio station is (Please choose only one): |
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| 15) On average, how many days a week do you watch local or national morning shows on television? |
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| Number of adults: | | | | Number of children under 18: | | |
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