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We are year 2 students in HKUST, major in Mathematics. We are conducting research which is investigating the shopping habits between market and supefmarket.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

Part A: (Tick the appropriate box.)
1.Gender ©Ê§O
 
male¨k©Ê
 
female¤k©Ê
 
 

2. Age¦~ÄÖ
below 15(¤p©ó15) 15-24 25-34 35-44 45-54 55-64 above65(¤j©ó65)
 
 

3. Marital Status±B«Ãª¬ºA:
Single³æ¨­ Married¤w±B DevoiceÂ÷±B Widow ³à°¸
 
 

4.Income(per month) ¨C¤ë¦¬¤J:
Below $5000(§C©ó $5000) $5000-$15000 $15001-$25000 Above25000(°ª©ó$25000)
 
 

5.Education level±Ð¨|¤ô¥­:
Primary¤p¾Ç Secondary¤¤¾Ç Tertiary¤j±M Other  
 
 
 
6. Occupation¾·~:
   
 
 

7. Which district do you live? §A¦í¦b­þ¤@°Ï
 
Sai Kung District¦è°^
 
Kwai Tsing District ¸ª«C
 
Tai Po District ¤j®H
 
Tuen Mun District ¤Ùªù
 
Wong Tai Sin District ¶À¤j¥P
 
North District ¥_°Ï
 
Tsuen Wan District ¯þÆW
 
Yuen Long District¤¸®Ô
 
Kowloon City District¤EÀs«°
 
Islands DistrictÂ÷®q
 
Southern District «n°Ï
 
Yau Tsim Mong District ªo¦y©ô
 
Sha Tin District ¨F¥Ð
 
Wan Chai DistrictÆW¥J
 
Kwun Tong District Æ[¶í
 
Sham Shui Po District²`¤ô埗 –õ
 
Eastern DistrictªF°Ï
 
Central & Western District¤¤¦è°Ï
 
 

7.1 Are you living in Lam Tin?§A¬O§_©~©óÂÅ¥Ð
 
Yes¬O
 
No§_
 
 

7.2Which area do you usually shop in?§A³q±`·|­þ¤@°ÏÁʪ«
Ping Tin“c¥­¥Ð Tak Tin“c¼w¥Ð Kai Tin“c啓¥Ð none of above
 
 
Part B

The following questions are about your shopping habit. If the statement is similar to your feelings, please take the appropriate box.
8. Where do you usually shop in?
 
supermarket ¶W¯Å¥«³õ
 
market µó¥«
 
 

9. How often do you go to market per week? (§A¨C­Ó¬P´Á¥h´X¦¸µó¥«)
None(¤@¦¸³£¨S¦³) 1-2 3-4 5-6 more than 7(¦h©ó¤C¦¸)
 
 

10. How often do you go to supermarket per week? (§A¨C­Ó¬P´Á¥h´X¦¸¶W¯Å¥«³õ)
None(¤@¦¸³£¨S¦³) 1-2 3-4 5-6 more than 7(¦h©ó¤C¦¸)
 
 

11. Which supermarket do you usually go to? §A¦h¼Æ·|¥h­þ¶¡¶W¯Å¥«³õ?
Parknshop¦Ê¨Î Welcome´f±d Other  
 
 

12. What reason makes you shopping in the supermarket?
¥h¶W¯Å¥«³õÁʪ«ªº­ì¦]?
 
Near my houseªñ«Î¥ø
 
near my officeªñ¿ì¤½«Ç
 
Convenience¤è«K
 
comfortableµÎ¾A
 
More varieties of product³fª««~ºØ¦h
 
Lower price»ù¿ú§C
 
collect stamps¦¬¶°¦Lªá
 
not appropriate ¤£¾A¥Î
 
Other
 
 
 

13. What reason makes you shopping in the market? ¥hµó¥«Áʪ«ªº­ì¦]?
 
Near my houseªñ«Î¥ø
 
near my officeªñ¿ì¤½«Ç
 
Convenience¤è«K
 
More varieties of product³fª««~ºØ¦h
 
Lower price»ù¿ú§C
 
not appropriate ¤£¾A¥Î
 
Other
 
 
 

14. What kind of food you usually buy in supermarket?
§A·|¦b¶W¯Å¥«³õÁʶR¨ººØÃþ«¬ªº³fª«
 
Meat¦×Ãþ
 
vegetable²¨µæ
 
seafood®ü²£­¹«~
 
cooked food¼ô­¹
 
breadÄÑ¥]Ãþ
 
snack¹s­¹Ãþ
 
not appropriate ¤£¾A¥Î
 
Other
 
 
 

15. What kind of food you usually buy in market?
§A·|¦bµó¥«ÁʶR¨ººØÃþ«¬ªº³fª«
 
Meat¦×Ãþ
 
vegetable²¨µæ
 
seafood®ü²£­¹«~
 
cooked food¼ô­¹
 
breadÄÑ¥]Ãþ
 
snack¹s­¹Ãþ
 
not appropriate ¤£¾A¥Î
 
Other
 
 
 

16. Do you chat with the staff in the supermarket for other stuff?
§A·|§_»P¶W¯Å¥«³õ¾­û²á¤Ñ?
 
Yes¬O
 
No§_
 
 

17. Does the advertisement affect your choice of supermarket?
¶W¯Å¥«³õªº¼s§i·|§_¼vÅT§Aªº¿ï¾Ü
 
Yes¬O
 
No§_
 
Please contact [email protected] if you have any questions regarding this survey.
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