Untitled | QuestionPro

Do you plan to franchise your business?

Yes, I'm already a franchisor.

Yes, I don't franchise my business yet, but I plan to do it.

No, I don't want to franchise my business.

When considering to franchise your business what are the main advantages of franchising that stimulate you to become a franchisor?

Additional income;

Development of new markets;

Strengthening reputation;

Increased brand awareness;

Interest of franchisee in success;

Expansion with minimal investment;

Other

What do you see as the main risks and disadvantages of franchising?

Difficulties in controlling how franchisee uses technologies, quality of goods and service;

Difficuilties in controlling deals franchisee makes;

Difficuilties in contrilling franchisee' financial report;

Risk of franchisee damaging the reputation of franchisor;

Risk of trade secrets being divulged;

Successful franchisees may leave franchise system;

Other

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Finding a reliable strategic partner is a barrier to beginning the franchise process.

How would you go about finding a strategic partner?

I'll attend retail events in regions;

I'll use my personal links to regional business community;

I'll rely only on offers I get from potential franchisees;

I'll use the services of professional franchising consulting agencies;

Other

When considering becoming a franchisor / franchisee what are your biggest concerns?

Brand integrity;

Partnership;

Creating franchise system;

Staff training;

Other

If you have considered franchising, then how prepared are you for training potential franchisee?

What outside services, if any, would be benefitial to you and allow you to beginn your business? Do you feel you may need

legal consulting services;

manual compilation;

training systems;

marketing consulting;

finding potential franchisee / franchisor;

Other

How would you train franchisee' managers?

In house;

You would seek outside consultant' assistance;

Other

Do you currently require training for your employees and managers?

Yes

No

What kind of support do you envision offering to future potential franchisees?

Manuals;

Legal consulting services;

Personnel trainings;

Marketing and PR activities;

Other

What kind of support do you expect from proffesional franchise consultancies?

Legal consultancy;

Marketing research;

Personnel trainings;

Other

Do you have experience with franchise consultancies?

Yes

No

When considering your franchising strategy what are your expansion plans?

Selected Russian capitals;

Selected Russian regions;

Russian capitals with population more than 1 million people;

Russian capitals with population more than 500 tousand people;

Russian regions and CIS countries;

Other