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2005
June
U
Untitled
Untitled
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Dear Customer:
As the manager of [COMPANY], I want to thank you for giving us the opportunity to serve you. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will.
Sincerely,
[MANAGER_NAME]
Manager
In thinking about your most recent experience with [COMPANY], was the quality of customer service you received:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
If you indicated that the customer service was unsatisfactory, would you please describe what happened?
The process for getting your concerns resolved was:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
Would you please take a few minutes to describe what happened?
Now please think about the features and benefits of the [PRODUCT] itself. How satisfied are you with the [PRODUCT]:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
Would you please take a few minutes to describe why you are not satisfied with the product?
Very Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Very Dissatisfied
Considering the total package offered by including customer service, [PRODUCT] features and benefits, and cost; how satisfied are you with [COMPANY]?
COMPANY
How satisfied are you with regarding the following items?
PRODUCT
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, customer service etc)
How often do you use [PRODUCT]?
Once a week or more often
2 to 3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year or less often
Do not use
Overall, how satisfied are you with [PRODUCT]?
Very Unsatisfied
Unsatisfied
Somewhat Satisfied
Very Satisfied
Extremely Satisfied
The customer service representative was very courteous.
Strongly Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Strongly Agree
Consider the total package of (Company Name) including customer service, features and benefits, and cost. How satisfied are you with the (Company Name) company?
Strongly Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Strongly Agree
If the (Company Product) were no longer available, what would you replace it with?
Functional Competitor 1
Functional Competitor 2
Functional Competitor 3
In-Kind Competitor 1
In-Kind Competitor 2
In-Kind Competitor 3
Other
All things considered, over the next 12 months how likely are you to replace your (Company's Product)?
Certain
High Chance
Not sure
Low Chance
Never
Please contact
[email protected]
if you have any questions regarding this survey.
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