Untitled | QuestionPro

Overall, what is your reaction to the described product?

What brands of [PRODUCT CATEGORY] have you used before? (Check all that apply)

Brand A

Brand B

Brand C

I haven't used [Product], but I'm familiar with it.

I know nothing about [Product].

Other

What is it that you like about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

What would be your main reason for buying the product?

Overall, how interested are you in buying this product if it were available? Please check one.

Very interested

Somewhat interested

Neutral

Not very interested

Not at all interested

Which of the following best describes your need for this [PRODUCT]?

I really need [PRODUCT] because nothing else can solve this problem.

This is a minor improvement over what I currently use.

It looks okay but is about the same as what I have now.

My current [PRODUCT CATEGORY] would serve me better.

I do not need [PRODUCT]

Based on the description, what price would you expect to pay for the product?

Assuming the new product is priced comparably to other major brands, would you say it is:

Very good investment

Fairly good investment

Average investment

Somewhat poor investment

Very poor investment

Not sure/can't say

In what ways does the described product appear to be superior to other [Product Category] brands?

Overall, what would be your most important factors in choosing a [Product Category]?

Other than the product itself, which of the following would most influence you when deciding to buy a [PRODUCT]?

Commentary on the internet/web site

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other