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  2. 2005
  3. July
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  5. Untitled
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Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of [Product Category] have you used? (Check all that apply.
 
Brand A
 
Brand B
 
Brand C
 
I haven't used [Product], but I'm familiar with it.
 
I know nothing about [Product].

 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
 
Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of [Product Category] have you used? (Check all that apply.
 
Brand A
 
Brand B
 
Brand C
 
I haven't used [Product], but I'm familiar with it.
 
I know nothing about [Product].

 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
Please contact [email protected] if you have any questions regarding this survey.
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