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Why do you go to Dunkin Donuts? (You may tick more than one option)

 
fast service
 
quality food
 
habit
 
like the environment
 
brand consciousness
 
 
 
Other
 
 
 

What is your most frequent occasion for going to Dunkin Donuts?

 
Business meetings
 
Family dinning
 
social gathering
 
relaxation
 
Take Away
 
 
 
Other
 
 
 

What do you usually buy at Dunkin Donuts?

 
Coffee
 
Donuts
 
Sandwiches
 
 
 
Other
 
 
 
 
What products do you like the most?
 
Donuts
 
Ice cream donuts
 
Munchkins
 
Coffee
 
Cold Coffee
 
Sandwiches
 
 
 

What is it about the product that makes you like it so much?

 
Aroma (Smell)
 
Taste
 
Price
 
 
 
 
Other
 
 
 

What do think about the outlet of Dunkin Donuts?
 
Average
 
Good
 
Bad
 
 
 

How do you think the outlets can be improved?
 
Bigger outlets (more space)
 
Interior should be changed (decor)
 
 
 
 
Other
 
 
 

How do you feel about the price of Dunkin Donuts?
 
extremely satisfied
 
satisfied
 
neutral
 
Dissatisfied
 
Extremely dissatisfied
 
 
 
 

When eating out which one of the following would you want to go to?
 
Dunkin Donuts Rahat bakery
 
Bakewell Kitchen Cuisine
 
 
 

Why would you not eat at Dunkin Donuts? Because,
 
It only sells bakery products
 
It does not have diverse products
 
It is located too far away
 
 
Other
 
 
 

How often do you go to Dunkin Donuts per week?
 
 
0 -1 time
 
2-3 times
 
4 -5 times
 
more than 5 times
 
 
 
 
 

What is your average spending each visit to Dunkin Donuts?

 
Below Rs.200
 
Rs.500-1000
 
more than Rs.1000
 
 
 
 

Is music important to you when you are eating at Dunkin Donuts?
 
Yes
 
No
 
 

Are you aware of the current deals at Dunkin Donuts?
 
Yes
 
No
 
 

Are you in favor of having a Membership/loyalty card with Dunkin Donuts?
 
Yes
 
No
 
 

Would you like to place your order online and get it delivered at home?
 
Yes
 
No
 
 

Kindly state your occupation

 
Student Professional
 
Retired
 
Other
 
 
 

Your Age group

 
 
0-14
 
15- 24
 
25- 34
 
35- 44
 
45- 54
 
55 and above
 
 
 
 

Your gender:
 
Male
 
female
 
 
 
In case you are not employed, kindly move to the next question
Your monthly income:

 
Rs.15,000 or below
 
Rs.15,000 - 35,000
 
Rs.35,000- 55,000
 
Rs.55,000 - 75,000
 
Rs.75,000 or above
 
 

If you are not employed,kindly state you pocket money per month
 
Rs.500-2000
 
Rs.2000-5000
 
Rs.5000 or above
 
 
 
Other
 
 
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