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| What age group do you belong to? |
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| Are you currently in a relationship? |
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| What is your working status? |
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| What nationality are you? |
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| Do you buy monthly men’s lifestyle magazines? |
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| If so, which of the following do you purchase? |
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| While reading magazines, have you ever noticed advertisments for men’s skincare products in the last 6 months? |
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| If yes, do you recall which brands/products were advertised? If not, please skip to question 10. |
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| Are you aware of the different mass market skincare products available to men? |
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| If yes, how did you become aware of them? If no, please skip to question 12. |
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| Turning now to your personal grooming habits, how often do you shave? |
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| When/If you shave, do you |
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| Do you use any pre-shave products like gel or foam? |
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| Do you use any post shave products like a balm or lotion? |
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| Do you use any skincare products such as cleansers, moisturizers, shaving aids or facial scrubs? |
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| If you do use some form of skincare, please indicate these product(s) in the space below. | | |
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| How did you first come to use these products? |
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| On average, how many minutes do you spend on personal grooming per day? |
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| Which of the following brands do you usually purchase grooming products from? |
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| Which of the following men’s products have you purchased or used in the last 6 months? |
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22. Below are some comments people have made regarding men’s grooming. For each of the following statements, please indicate the level of agreement or disagreement based on a 7 point scale, with 1 indicating the lowest level of agreement and 7 being the highest.
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