|
The objective(s) of the purchase decision were clear to me.
|
| |
|
|
|
|
|
It was easy for me to get relevant quantitative (price, taxes, etc.) information
needed to make the purchase. |
| |
|
|
|
|
|
It was easy for me to get relevant qualitative (quality, usefulness, etc.) information
needed to make the purchase. |
| |
|
|
|
|
|
| I believe it was possible to identify various alternatives. |
| |
|
|
|
|
|
It was easy for me to establish criteria (such as where, when, or price) to make
the purchase decision. |
| |
|
|
|
|
|
With the information I had, I was able to narrow down my choices.
Decision-Making Stages: Choice |
| |
|
|
|
|
|
| I believe that it was possible for me to evaluate the various alternatives. |
| |
|
|
|
|
|
| Evaluation of the various alternatives did not take me very long. |
| |
|
|
|
|
|
It was an easy decision to pick the best alternative.
Cost Savings |
| |
|
|
|
|
|
The difference in total purchase price of the product (including shipping, etc., if
applicable) between conventional and online channel? |
| |
|
|
|
|
Loading...
