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Have you ever traveled by plane before?
no yes
 
 

If yes, how often on average do you travel by plane?
 
 
rarely
 
once per year or every two years
 
a few times a year
 
once a month
 
every week/2 weeks

 
 

If yes, how often on average do you travel by plane?
 
rarely
 
once per year or every two years
 
a few times a year
 
once a month
 
every week/2 weeks

 
 

Which airline do you typically choose for air travel?
 
Air Cananda
 
Westjet
 
Air Transat
 
American Airlines
 
Other
 
 
 

Please rank from 1-5 the top attributes(s) that determines your choice of ailine when travelling?
price
frequency of flights
flight destinations scope
in-flight entertainment
loyalty program benefits (eg. Aeroplan)
safety
aircraft environment: cleanliness, noise, model, aesthetics
flight crew service
tickets and passenger agent service
special attention service (eg. wheelchairs)
flight connection speed
check-in speed
in-flight comfort: pillows, blankets, seats, legroom
meals, snacks and beverages
luggage service reliability
 
 

American Airlines Westjet British Airways Air Canada Air France Cathay Pacific Delta Airlines Continental Airlines KLM Singapore Airlines Japan Airline
price
frequency of flights
in-flight entertainment
loyalty program benefits (eg. aeroplan)
safetly
flight crew service
ticket and passenger agents service
special attention service (eg. wheelchairs, medical services)
flight connection speed
check-in speed
in-flight comfort: pillows, blankets, seats, legroom
meals, snacks and beverages
luggage service reliability
aircraft atmosphere: cleanliness, noise, plane model, aesthetics
 
 
 
 
How would you rate Air Canada on the following points? (Please rank from 1-5, 1 being very bad, 5 being very good.)
Price
Flight crew service
Tickets and passenger agents service
Special attention service (eg. wheelchairs, medical service)
Flight Connection speed
Check-in speed
In-flight comfort: pillows, blankets, seats, legroom
Meals, snacks and beverages
Frequency of flights
Flight destinations scope
In-flight entertainment
Loyalty program benefirs (Aeroplan), if applicable
Safety
Aircraft atmosphere: cleaniliness, noise, model aesthetics
Luggage service reliability
 
 

Did you know that Air Canada's spokesperson is Celine Dion
 
Yes
 
No

 
 

Did you know that Air Canada's spokesperson is Celine Dion?-
yes no
 
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