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When shopping for an everyday dress, how many stores do you typically visit?
 
1
 
2
 
3
 
4
 
5
 
6-9
 
10-12
 
More than 12
 
 
What is your approximate age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 and over
 
 
 
Indicate your marital status.
 
Single
 
Married
 
Widowed
 
Divorced
 
 
 
Please indicate your approximate yearly household income before taxes. (Include total income of all adults living in your household.)
 
Under $25,000
 
$25,001 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 -$149,999
 
$150,000 and over
 
 
 
What was the last grade you completed in school?
 
Some high school
 
High school graduate
 
Some college
 
College graduate
 
Postgraduate/professional
 
Other
 
 
 
 
Please indicate the number of children in your household under the age of 18.
 
None
 
One
 
Two
 
Three
 
Four or more
 
 
 
Including yourself, how many persons are in your household?
 
One
 
Two
 
Three
 
Four
 
Five or more
 
 
 
What is your current work status?
 
Work outside home full time
 
Work outside home part time
 
Do not work outside home
 
Other
 
 
 
 
When shopping for an everyday dress, how many stores do you typically visit?
 
1
 
2
 
3
 
4
 
5
 
6-9
 
10-12
 
More than 12
 
 
Overall, how would you rate [COMPANY]?
 
Excellent
 
Good
 
Average
 
Poor
 
Terrible
 
Not Sure
 
 
 
How satisfied are you with your service from [COMPANY]?
 
Extremely satisfied
 
Very satisfied
 
Neutral
 
Very dissatisfied
 
Extremely dissatisfied
 
 
 
Would you recommend [COMPANY] to a friend?
 
Yes
 
No
 
Not Sure
 
 
 
If no, why not?
   
 
 
 
Dear Customer:



As the manager of [COMPANY], I want to thank you for giving us the opportunity to serve you. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will.



Sincerely,

[MANAGER_NAME]

Manager
 
The following questions evaluate your views of the store you visited.

Please indicate your opinions about each of the following statements.
COMPANY
Very Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
Stores are conveniently located.
Store hours are convenient for my shopping needs.
Store atmosphere and decor are appealing.
A good selection of products was present.
(Store) has the lowest prices in the area.
Merchandise sold is of the highest quality.
The merchandise sold is a good value for the money.
Merchandise displays are attractive.
Advertised merchandise was in stock.
Overall, I am very satisfied with the store.
I am very satisfied with the price I paid for what I bought.
I am very satisfied with the merchandise I bought.
 
 
When shopping for an everyday dress, how many stores do you typically visit?
 
1
 
2
 
3
 
4
 
5
 
6-9
 
10-12
 
More than 12
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