|
| * 1. Overall, how satisfied are you with your athletic footwear? |
| |
|
|
|
|
|
| 2. Choosing footwear is an important decision for me |
| |
|
|
|
|
|
| 3. I consider myself to be a loyal customer of my footwear company. |
| |
|
|
|
|
|
| 4. Can you name the athlete endorsers for your footwear company? |
| |
|
|
|
|
|
| * 5. If the cost of my current footwear were to increase I would still continue to be a customer. |
| |
|
|
|
|
|
| * 6. I constantly compare prices and styles of new footwear offered by various companies. |
| |
|
|
|
|
|
| * 7. The Endorsers of the company of my footwear played a major role in my decision to purchase. |
| |
|
|
|
|
|
| * 8. I compared prices and styles of several pieces of footwear before purchasing. |
| |
|
|
|
|
|
| * 9. If the current athletic endorsers were to switch to another company I would consider switching footwear. |
| |
|
|
|
|
|
| * 10. My footwear says a lot about who I am. |
| |
|
|
|
|
|
| * 11. It is important to me to choose footwear that reflects my personal style. |
| |
|
|
|
|
|
| * 12. If a competing footwear company were to offer less expensive similar footwear, I would switch footwear. |
| |
|
|
|
|
|
| * 13. I would rather stick wtih a brand of footwear I usually buy than try something I am not very sure of. |
| |
|
|
|
|
|
| * 14. I discuss my footwear with my friends. |
| |
|
|
|
|
|
| * 15. I identify with the endorsers of my footwear and aspire to be like them. |
| |
|
|
|
|
|
| * 16. I've changed my footwear brand in the past due to an endorser. |
| |
|
|
|
|
|
| * 17. I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases. |
| |
|
|
|
|
Loading...
