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Please write in your ZIP Code.
   
 
 
 
Please write in your driving distance from Vista Village.
   
 
 
Please indicate the distance you traveled from your car to get to the restauarnats.
Very acceptable Acceptable Some what acceptable Not acceptable
* 0-100 ft
* 101-149 ft
* 150-199 ft
* 200 ft or more
 
Below are a list of features that are part of the commercial establishment. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
* Movie theatre
* Shopping
* Restaurants
* Parking
* Bars
 
 
What types of restaurants would like to see in your community?
This survey is about a new product concept that is described as folows:

[New resaurants]
 
 
Thinking of all the restaurants in this area where you or your family eat, in which restaurant would you most likely eat:
Quality of food Atmosphere Bar Proximity other
* Outback
* Macaroni grill
* Fish House Vera Cruz
* TGI Fridays
* Johnny Carinos
* Black Angus
* Olive Garden
* Grappa
* Vigilucci's
* Claim Jumper
 
 
 
How often does your family go out to dinner?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
 
 
 
What is your idea of a good night out?
 
Visit to the theatre or opera
 
Romantic dinner for two
 
Karaoke at the local pub
 
Drinks and socializing
 
Watching a football game
 
Other
 
 
 
 
What is your main purpose in taking this trip? (Please check only one answer.)
 
Movies
 
Shopping
 
Dining
 
 
The following questions evaluate your views of the restaurants you visited.

Please indicate your opinions about each of the following statements.
Very Strongly Agree Strongly Agree Agree Disagree Strongly Disagree
* Restaurants are conveniently located.
* Restaurant hours are convenient for my dining needs.
* Restaurant atmosphere and decor are appealing.
* A good selection of food was present.
* Restauant has the competative prices in relation to other restaurants in the area.
* Food selection sold is of the highest quality.
* The food sold is a good value for the money.
* Food presentations were attractive.
 
 
What is your approximate age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 and over
 
 
 
Indicate your marital status.
 
Single
 
Married
 
Widowed
 
Divorced
 
 
 
Please indicate your approximate yearly household income before taxes. (Include total income of all adults living in your household.)
 
Under $25,000
 
$25,001 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 -$149,999
 
$150,000 and over
 
 
 
What was the last grade you completed in school?
 
Some high school
 
High school graduate
 
Some college
 
College graduate
 
Postgraduate/professional
 
Other
 
 
 
 
Ethnic Information
 
African-American
 
Native American
 
Asian/Pacific Islander
 
Spanish/Hispanic
 
Caucasian
 
Other
 
 
 
 
Please state your gender.
 
Male
 
Female
 
Please contact [email protected] if you have any questions regarding this survey.
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