Surveys 2014 September V VRN National Outlet Center Survey (2014)

VRN National Outlet Center Survey (2014)

Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.     1. How many times in the past 12 months have you shopped at the following types of shopping venues (including online) for apparel, shoes or fashion accessories? None 1-3 Times 4-6 Times 7-9 Times 10-12 Times (Up to once/month) 13-24 Times (Up to twice/month) 25-36 Times (Up to 3 times/month) 37+ Times (More than 3 times/month) * Enclosed Mall * Open Air "Lifestyle" Fashion Center (with stores like Ann Taylor, Chico's, Banana Republic, etc.) * Outlet/Factory Outlet Center * Large Open-Air Centers (with stores like Target, Marshalls, TJ Maxx, etc.) * "Main Street" or Free-Standing Stores (including local and national stores) * Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.) * Online Fashion Retail Sites (such as Amazon, Rue La La, Gilt, Wanelo, etc.)       * 2. In your opinion, which one of the following shopping venues represents the place where you get the best quality for the least amount of money for fashion/clothing items that you purchase for yourself and your family?   Large Open-Air Centers (with stores like Target, Marshalls, TJ Maxx, etc.)   "Main Street" or Free-Standing Stores (including local and national stores)   Enclosed Mall   Open Air "Lifestyle" Fashion Center (with stores like Ann Taylor, Chico's, Banana Republic, etc.)   Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.)   Outlet/Factory Outlet Center   Online Fashion Retail Sites (such as Amazon, Rue La La, Gilt, Wanelo, etc.)       * 3. From the following list, what are the top reasons that influence your choice to shop at an outlet center? Please select all that apply.   The shopping experience   The brand names that are represented in outlets   The number and variety of stores in one place   The value outlet centers deliver   The location (i.e. close to my home)   None of the above/not applicable/not certain       * 4. How long does it take you to get to the outlet center that is closest to where you live?   Less than 15 minutes   15-29 minutes   30-59 minutes   60-89 minutes   90 minutes to less than 2 hours   2 hours to less than 2 1/2 hours   2 1/2 hours to less than 3 hours   3 hours to less than 3 1/2 hours   3 1/2 hours to less than 4 hours   4 hours or longer   Not applicable/not sure       * 5. Which of the following reasons describe why you do not shop at outlets or do not choose to shop at outlets more often? Please select all that apply.   The quality of the merchandise does not represent good value   I prefer/sometimes prefer to shop at regular retail stores   Outlets do not have the stores/brands that I like   The closest outlet is too far from where I live   I don't like the experience - i.e. the crowds, the parking, etc.   None of the above/not applicable/not certain   Already shop at outlet centers on a frequent basis       6. Are there any other reasons you do not shop at outlets or do not choose to shop at outlets more often?       * 7. Which of the following would positively influence you to shop more often at outlet centers? Please select all that apply.   More of the specific stores I like   Easier layout to make finding and shopping at the stores more convenient   More food court eating places   Locations closer to where you live   More sit-down restaurants   Improved aesthetics to make the center more attractive   None of the above/not applicable   Not sure/uncertain       8. Are there any other things that would positively influence you to shop more often at outlet centers?       * 9. Which of these amenities / features would cause you to shop more often at an outlet center? Please select all that apply.   Concierge/personal shopper services   Smartphone apps that alert you to specific deals while in the center   Children's play area   More benches and seating areas   More restrooms   None of the above/not applicable/not certain       10. Are there any other amenities / features that would cause you to shop more often at an outlet center?       * 11. How important to you are brand names in the apparel, shoes and accessories you choose to buy?   I'm not particularly aware of brand names   I'm aware of, but not influenced by brand names   Brand names sometimes influence what I choose to buy   Brand names usually influence what I choose to buy   Brand names always influence what I choose to buy   Not sure/uncertain       * 12. Which of the following best describes your attitude toward shopping for clothing?   I almost never buy clothing at full price   I seldom buy clothing at full price   I occasionally buy clothing at full price   I balance my clothing purchases between full price and off-price   I buy the clothing I want. Price is a secondary concern   Not sure/uncertain     13. How would each of the "anchor" stores below influence your visit to an outlet center? Would make special trip just for this store Would plan on visiting this store Might or might not visit this store Not likely to visit this store Definitely would not visit this store Not familiar with this store * Neiman-Marcus Last Call * Saks Fifth Avenue Off 5th * Bloomingdale's (Outlet) * Nordstrom Rack * Old Navy Outlet * Lord & Taylor * IKEA     14. When did you most recently visit each of these anchor stores? Within the past week Within the past two weeks Within the past 30 days Within the past 31-60 days Within the past 61-90 days Within the past 3-6 months Within the past 6-12 months More than a year ago Never been * Neiman-Marcus Last Call * Saks Fifth Avenue Off 5th * Bloomingdale's (Outlet) * Nordstrom Rack * Old Navy Outlet * Lord & Taylor * IKEA       * 15. Which of the following stores have you visited at least once within the past 90 days?   Marshalls   Walmart   Stein Mart   Kohl’s   Macy’s   Target   T.J. Maxx   JCPenney   None of the above       * 16. Which of the following stores do you prefer to see in an outlet center you would choose to visit? Please select all that apply.   Abercrombie & Fitch   Adidas   Aeropostale   Aldo   American Eagle Outfitters   Ann Taylor   Banana Republic   Brooks Brothers   Burberry   Chico's   Coach   Cole-Haan   Columbia Sportswear   Crate and Barrel   DKNY   Express   None of the above/not sure       * 17. Continuing in the same vein, which of the following stores do you prefer to see in an outlet center you would choose to visit? Please select all that apply.   Famous Footwear   Forever 21   GAP   H & M   J. Crew   Jones New York   Jos. A. Bank   Kate Spade   Kenneth Cole   LOFT   Lucky Brand   Lululemon Athletica   Michael Kors   Nautica   New York & Co.   Nike   None of the above/not sure       * 18. Now among our last grouping, which of the following stores do you prefer to see in an outlet center you would choose to visit? Please select all that apply.   Nine West   Polo Ralph Lauren   Prada   Restoration Hardware (RH)   The North Face   Theory   Tommy Hilfiger   Tory Burch   Under Armour   VF Outlet   Victoria's Secret   Vince   Vineyard Vines   White House | Black Market   Williams-Sonoma   None of the above/not sure       * 19. In terms of overall value received – that is, the combination of quality, selection & price – would you say your favorite outlet center is providing value that is better than, about the same, or worse as compared to the past few years?   Better than   The same   Worse than   Not sure/uncertain       * 20. Which one of the following best describes your personal attitude toward fashion and the way you dress?   Unconcerned with Fashion   Aware of Fashion, but Don't Care   Mainstream-Conservative   Trendy/Fashion Forward   On the Cutting Edge of Fashion   Not sure/uncertain       * 21.  Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?   Under $500   $500 to $749   $750 to $999   $1,000 to $1,499   $1,500 to $1,999   $2,000 to $2,499   $2,500 to $2,999   $3,000 or more   Not sure/uncertain       * 22. Of the amount you spent on apparel, shoes and accessories in the past 12 months, what percentage would you estimate that you spent at: 1) outlet/factory outlet centers; 2) online store websites and/or fashion retail sites; and 3) all other shopping venues combined (including enclosed malls, open-air “lifestyle" fashion centers, other free-standing stores, etc.). Note that your answers will automatically adjust to 100%. 1. Outlet/Factory Outlet Centers 2. Online store websites and/or fashion retail sites 3. All Other Shopping Venues 0 Values must add up to 100       * 23. How much did you spend on your most recently purchased pair of jeans?   Haven't purchased jeans recently   Under $20   $20-$29   $30-$39   $40-$49   $50-$74   $75-$99   $100-$124   $125-$149   $150-$199   $200-$299   $300 or more   Not sure/uncertain       * 24. Based on the following responses, how often would you say you dine out?   None/Don't Typically Dine Out   Once a Month or Less   2-3 Times a Month   Once per Week   Twice per Week   3-4 Times per Week   5-6 Times per Week   Daily/Once per Day   2 or More Times per Day   Not sure/uncertain       * 25. Approximately how much do you spend per month on dining out?   Less Than $50   $50-$100   $101-$150   $151-$250   $251-$350   $351-$500   $501-$750   $751-$1,000   $1,001-$1,500   $1,501-$2,000   $2,001-$2,500   More Than $2,500   Not sure/uncertain     26. At which, if any, of these shopping venues (including online) do you plan to conduct your 2014 holiday shopping? Please select all that apply. Yes No Not sure * Enclosed Mall * Outlet/Factory Outlet Center * Open Air "Lifestyle" Fashion Center (with stores like Ann Taylor, Chico's, Banana Republic, etc.) * Large Open-Air Centers (with stores like Target, Marshalls, TJ Maxx, etc.) * "Main Street" or Free-Standing Stores (including local and national stores) * Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.) * Online Fashion Retail Sites (such as Amazon, Rue La La, Gilt, Wanelo, etc.)     27. Among the holiday shopping venues you plan to visit (repeated below), approximately what percentage of your 2014 holiday purchases do you anticipate will be made at each? Less than 10% 10% to 24% 25% to 49% 50% to 74% 75% or more * Enclosed Mall * Outlet/Factory Outlet Center * Open Air "Lifestyle" Fashion Center (with stores like Ann Taylor, Chico's, Banana Republic, etc.) * Large Open-Air Centers (with stores like Target, Marshalls, TJ Maxx, etc.) * "Main Street" or Free-Standing Stores (including local and national stores) * Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.) * Online Fashion Retail Sites (such as Amazon, Rue La La, Gilt, Wanelo, etc.)     28. In the past 90 days, in which, if any, of the following online shopping activities have you participated while looking for apparel, shoes or fashion accessories? Visited One or More Shopping Sites? Used Sites to Compare Prices? Accessed Coupons? Made Purchases? Have not used for any of these activities Do not have this type of device * At-home Internet * Mobile-Tablet * Mobile-Smartphone       * 29. If your favorite outlet center were to develop a mobile app which could sense when you were in the center and notify you of special retailer sales and promotions, how likely would you be to download and use that app on your smartphone?   I would definitely download and use   I would not download and use   I am undecided     30. In the past 90 days, how recently have you visited the fashion sites listed below? None/have not visited 1-3 Times 4-6 Times 7-10 Times More than 10 Times * Rue La La * Gilt * HauteLook * Amazon.com * Nasty Gal * Wanelo * Zulily     31. Among the sites that you have visited (repeated below), how much did you spend on your most recent visit? Nothing Under $50 $50 to $100 $101 to $250 $251 to $500 More than $500 * Rue La La * Gilt * HauteLook * Amazon.com * Nasty Gal * Wanelo * Zulily     32. How likely are you to use each of the following means to receive sale information and/or sales coupons for apparel? Already Using Don't Use Now, but Likely to Use in Near Future Do Not Use/Unlikely to Use Not Sure/ Uncertain * Emails from stores I have chosen * Emails from shopping centers I have chosen * Shopping center websites * Mobile/smart phone applications * Facebook * Twitter * Pinterest * Websites like Rue La La, Gilt, etc. * Retail store websites * Customer loyalty clubs/programs * Hotel staff/In-room guide/Tourist publication * Displays & signage throughout a shopping center * Direct Mail * Newspaper       * 33. What would be your most preferred method of communication for receiving sale information and/or sales coupons for apparel?   Emails from stores I have chosen   Emails from centers/malls I have chosen   Mobile/Smart Phone Apps   Social sites like Facebook/Pinterest   Twitter   Shopping center websites   Direct mail to my home   Newspaper(s)   Other   None of the above/not sure Please specify preferred method:       THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.       * 34. Which category best reflects your employment status?   Manager/Proprietor/Technical/Professional   Homemaker/Full-time stay-at-home parent   Clerical/Administrative   Laborer/Craftsperson   Self-employed   Armed Services/Military   College student   High school student   Other student   Retired   Not employed   Other       * 35. Which of these categories best describes the highest level of education you have completed?   Less Than High School   Some High School   High School Graduate   Associate's/Vocational School   Some College   College Graduate   Post College Graduate       * 36. How many children under age 18 live in your household?   No Children   One Child   Two Children   Three or More Children       * 37. Which of these categories best describes you?   Caucasian   African-American   Hispanic/Latino   Asian/Pacific Islander   Native American   Other race       * 38. Are you of Hispanic origin?   Yes   No       * 39. Which of these categories best describes your age?   13-17   18-24   25-34   35-44   45-54   55-64   65-Plus       40. Which of these categories best describes your total household income before taxes?   Under $35,000   $35,000-$49,999   $50,000-$74,999   $75,000-$99,999   $100,000-$149,999   $150,000-$199,999   $200,000-$249,999   $250,000 or More     * 41. What is your 5-digit zip code?       * 42. What is your gender?   Male   Female