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  1. Surveys
  2. 2004
  3. December
  4. W
  5. Walkers crisps survey
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How familiar are you with Walkers the brand and its product?
 
Never heard of it
 
I am aware but have never used it
 
buy it/them only sometimes
 
buy it/them on a regular basis
 
 
 
Which of these crisp brands do you purchase the most ?
 
Smith
 
KP Kettle Crips
 
Walkers
 
Doritos
 
supermarket own brands
 
Other
 
 
 
 
How did you first hear about the Brand?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
supermarket
 
Other
 
 
 
 
Overall, how do you rate the quality of Walkers
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
Would you recommend Walkers brand and products to a friend or associate?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 
 
How often do you buy Crisps
 
Every day
 
Once per week or more often
 
Once a month
 
Not sure
 
Never
 
 
 
How likely are you to buy Walkers Crisps in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
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