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Hello:

You are invited to participate in my survey. It will take approximately ten minutes. You will be asked to complete a survey that asks questions about yourself and your lifestyle.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jane Rendle-Grist on 0207 371 7750 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
 
Are you (Check all that apply)
 
married
 
divorced
 
widowed
 
separated
 
single
 
step parent
 
in a relationship
 
 
 
How often do you eat out?
 
Once a week
 
Two or three times a week
 
Twice a month
 
Never

 
 
 
How often do you cook?
 
Never
 
Sometimes
 
All the time
 
Other
 

 
 
 
Are you spontaneous?
 
Yes
 
No
 
Sometimes
 
Other
 

 
 
 
Are you aged between
 
20-25
 
25-30
 
30-40
 
40-50
 
50-60
 
60-65
 
65-70
 
70+
 
Other
 

 
 
 
Do you enjoy outdoor sports?
 
Yes
 
No
 
Sometimes
 
Other
 

 
 
 
Would you take your partner to an outdoor sports event?
 
Yes
 
No
 
Maybe
 
Depends on the weather
 
Other
 

 
 
 
Are you romantic?
 
Yes
 
No
 
Sometimes
 
Other
 

 
 

What would you prefer to drink at a barbecue?
 
Wine
 
Champagne
 
Beer
 
Spirits
 
Other
 
 
 

What would you prefer to drink with a picnic?
 
Wine
 
Champagne
 
Beer
 
Spirits
 
Other
 
 
 
 
What do you prefer to drink at a dinner?
 
Wine
 
Champagne
 
Beer
 
Spirits
 
Other
 

 
 
 
What would you prefer to do with a client?
 
Gourmet Dinner
 
Gourmet Barbecue
 
Gourmet Picnic
 
Wine Bar
 
Other
 

 
 
 
What would you prefer to do with a partner and friends?
 
Gourmet Dinner
 
Gourmet Barbecue
 
Gourmet Picnic
 
Wine Bar
 
Other
 

 
 
 
What excites you?
 
Soap Operas
 
Hot Air Ballooning
 
The Races
 
Wimbledon
 
Other
 

 
 
 
How much would you spend on a special day?
 
50-75 pounds
 
75-100 pounds
 
100-150 pounds
 
150-250 pounds
 
Other
 

 
 
 
Indicate activities/interests which you and/or household members enjoy on a regular basis:
 
Bicycling/running
 
Camping
 
Dieting
 
Crafts
 
Foreign travel
 
Gourmet/fine food
 
Coin/stamp collecting
 
Fashion clothing
 
Bible/devotional reading
 
Physical fitness/exercise
 
Stereo/records and tapes
 
Sweepstakes
 
Sewing
 
Needlework/knitting
 
Art/antiques
 
Outdoor gardening
 
Wildlife/environment issues
 
Do-it-Yourself/workshop
 
Recreational vehicles
 
Health foods/vitamins
 
Money making opportunities
 
Video cassette recordings
 
Book reading
 
Self improvement
 
Compact discs
 
Watching sports on TV
 
Charities/volunteer work
 
Other

 
 

What is your sex?
 
Male
 
Female
 
 

If you went for a day out would you?
 
Take some sandwiches
 
Go to a nearby cafe/restaurant
 
Grab something en route
 
Other
 
 
 

If you took sandwiches would you make?
 
Cheese and tomato
 
Smoked salmon, dill and creme fraiche
 
Avocado, stilton and bacon
 
Tuna and sweetcorn
 
Other
 
 
 

Would your lunch be?
 
Thrown together
 
Thought put in
 
Slightly deluxe
 
Other
 
 
 

If you could take one thing to an outdoor event what would it be?
 
An umbrella
 
Wellington Boots
 
A Picnic Hamper
 
A Rug
 
A Barbour
 
A Flask
 
 

Which is least important?
 
An Umbrella
 
A Picnic Hamper
 
 

What appeals to you more?
 
A hot dog and watch the races
 
A bag of chips and watch the races
 
An M&S sandwich and watch the races
 
A picnic hamper and watch the races
 
 

Which one are most likely to do?
 
A sandwich
 
A hot dog
 
Chips
 
A picnic
 
 

In a hamper what's more important?
 
The Food
 
Cutlery
 
The Wine
 
Crockery
 
A rug
 
 

What's the most important?
 
The Wine
 
The Food
 
The Rug
 
 

What's the most important
 
The Food
 
The Rug
 
 

When was the last time you had a picnic?
 
Childhood
 
Recently
 
A couple of months ago
 
Never had one
 
A few years ago
 
Other
 
 
 

What's the easiest to prepare?
 
A Gourmet Dinner
 
A Gourmet Barbecue
 
A Gourmet Picnic
 
 

What does PICNIC mean to you?
 
Is the ground wet
 
Are the sandwiches soggy
 
Romantic and natural
 
Functional
 
Countryside
 
Something different
 
Other
 

 
 

Which word(s) would you associate with a picnic?
 
Wicker
 
Bottle opener
 
Rug
 
Uncomfortable
 
Comforting
 
Cold
 
Novel
 
Fun
 
Entertaining
 
Miserable
 
Boring food
 
Dry drumsticks
 
Cold sausages
 
Grass
 
The big outdoors
 
Romantic
 
Different
 
Luxurious

 
 

Would you make a picnic for a client?
 
Yes
 
No
 
Maybe
 
 

Would you make a picnic for a lover/partner/wife/husband?
 
Yes
 
No
 
Maybe
 
 

How much would you spend on a picnic?
 
25 pounds
 
30 pounds
 
10 pounds
 
50+ pounds
 
 

How much would you pay for a bespoke picnic?
 
25-40 pounds
 
45-60 pounds
 
65-80 pounds
 
100+ pounds
 
Other
 
 
 

What would you expect to see in a bespoke picnic basket?
 
Chicken drumsticks
 
Smoked salmon
 
Champagne
 
Wine
 
Coca-Cola
 
Sausages
 
Medium sliced sandwiches
 
Sundried tomato bread
 
Mediterranean olives
 
Pickled onions
 
Strawberries
 
Clotted cream
 
Paper plates
 
China plates
 
Paper cups
 
Plastic glasses
 
A rug
 
A banana
 
A fresh fruit salad

 
 

Would you consider ordering a picnic hamper for an outdoor event or simply to be romantic?
 
Yes
 
No
 
Maybe
 
Absolutely
 
Please contact [email protected] if you have any questions regarding this survey.
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