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2014
October
W
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Thank you for taking the time to complete this survey. Your responses will help us better serve you. The survey will take about 5 minutes to complete.
1.Do you currently work at a winery or have worked at a winery in the last year?
Yes
No
2.How many years of experience do you have working at wineries? {Required}
Less than 1 year {TERMINATE}
1-5 years
6-10 years
10 + years
3.Which best describes your role at your winery?
Executive/ ownership
Winemaking / laboratory
Sales
None of the above {TERMINATE}
4. In 2013, what was the approximate volume of wine produced by your winery? {SELECT MENU}
Liters
Cases
5. In 2015, do you think the liters of wine produced by your winery will be:
Significantly higher
Somewhat higher
Same
Somewhat lower
Significantly Lower
7. For the wine that you sold in 2013, what percentage was: (must sum to 100%)
8. Of the wine that you bottled, what percentage use the following closures: (must sum to 100%)
9. Please think about how you select a closure type for a type of wine. For the most common closure that you use, is the most important factor in leading you to select that closure type over another?
Availability of Application equipment
Cost of closure
Marketing appeal
Quality of closure
Security of closure
10. In 2013, did you/your winery purchase any of the product below for making wine? (select all)
Yeast
Enzymes
Tannins
Nutrients
Bacteria
Finning agents
Filtration media
Please think back over the last year about purchases of winemaking supplies like, yeast, enzymes, bottles, closures, etc. and winemaking equipment, from destemmers to bottlers.
11. How do you most often purchase the following products?
In a store
Through a sales rep
Online
Telephone
Mail
Other
N/A
Yeast and other winemaking ingredients
Wine bottle closures
Barrels
Filtration media
Laboratory chemicals
12. On a scale of 1 to 100, with 100 being most important, please rate the following qualities on how important they are to you when selecting a supplier
Responsiveness
Timeliness
Product knowledge
Offers wide range of products
Product quality
Price
Ability to provide solutions to winemaking challenges
Understands your needs
Sales representative knowledge and courtesy
Can order online
Documentation and certification
Shipping charges/cost of delivery
13. What company is your primary source for winemaking supplies and equipment?
15. Would you recommend {pipe in supplier}?
Yes
No
Not sure
16. In what area would you most like your most preferred supplier to improve? Select one.
Sell me wine making products at lower price
Provide me with better customer service
Partner with me to improve the quality of my wine
Have sales reps with better product knowledge
Get me the products faster
Help me produce wine at a lower cost
Help me increase the retail price of my wine
Other
None
18. What % of your wine do you: ? (Select 1)
19. Please rate the following on how important they are to the performance of your winery, with 1 being not at all important and 7 being very important: {RANDOMIZE}
1=Not at all important
2
3
4
5
6
7=Very important
8=don’t know
Choice 3
Strength/weakness of AU dollar
Wholesale and distribution partner strength (access to)
Cellar door sales
Domestic wine consumption
Global wine consumption
Government support
20. What is the zip code of your winemaking facility?
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