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  1. Surveys
  2. 2005
  3. May
  4. Y
  5. Your Favorite Supermarket
0%
 
Section 1 Please fill in your personal information
1. Family monthly income:
 
below 10k
 
10k-20k
 
20k-30k
 
30k-50k
 
50k+
 
 

2. Education:
 
Below Secondary
 
Secondary
 
Graduate
 
Post Graduate
 
 

3. Age group:
 
Below 25
 
25-35
 
35-45
 
45-55
 
55+
 
 

4. Occupation:
 
Accounting / Finance
 
Information Technology
 
Consulting
 
Customer Service / Support
 
Education
 
Engineering
 
Executive
 
Senior Management
 
Civil Service
 
Manufacturing
 
Professional
 
Research
 
Marketing
 
Other
 
 
 

5. Family members:
 
1
 
2
 
3
 
4
 
5+
 
 

6. Martial status:
 
Single
 
Married
 
Divorced
 
Other
 
 
 

7. Gender:
 
Male
 
Female
 
 
Section 2 Please value the following criteria for 4 Ps when you consider shopping in a supermarket:


4P – Product
Unimportant Not So Important Neutral Important Very Important
Product variety (meat,vegeatable,wine,household items)
Availability of Import/Cooked food (Japanese, Italian, French)
Availability of Fresh/Generic/Organic/ food (seafood,fruit)
Assurance of product quality (high, QA)
 
 
4P - Price
Unimportant Not So Important Netural Important Very Important
Occassional price discount (quantity - buy 2 get 3rd free, etc)
Absolute low price (lower price than other supermarkets)
Value-buy price (Parkn's Best Buy)
Consistent low price on daily necessities ($2.5 instant noodles)
 
 
4P - Place
Unimportant Not So Important Netural Important Very Important
Easy reach of store (close to your home/MTR station)
Free parking place available (1 hr free in shopping center)
Large and spacious room (wide aisle)
Hygienic environment (unlike wet market)
Design /atmosphere of the store
 
 
4P - Promotion
Unimportant Not So Important Netural Important Very Important
Coupons promotion (Points to collect coupon)
Cooking utensils/other popular products for low price programs (Use coupons+$$$ to buy cooking pan)
Everyday low price program (EDLP)
Seasonal promotion (Summer Sale, Winter Sale, Festival Sale)
 
 
Section 3 Please give marks in each area for ParkN & CitySuper: (1 very poor, 2 poor, 3 fair, 4 good, 5 very good)
Parkn Shop CitySuper
Product variety (meat,vegeatable,wine,household items)
Availability of Import/Cooked food (Japanese, Italian, French)
Availability of Fresh/Generic/Organic/ food (seafood,fruit)
Assurance of product quality (high, QA)
Occassional price discount (quantity - buy 2 get 3rd free, etc)
Absolute low price (lower price than other supermarkets)
Value-buy price (Parkn's Best Buy)
Consistent low price on daily necessities ($2.5 instant noodles)
Easy reach of store (close to your home/MTR station)
Free parking place available (1 hr free in shopping center)
Parkn Shop CitySuper
Large and spacious room (wide aisle)
Hygienic environment (unlike wet market)
Design /atmosphere of the store
Coupons promotion (Points to collect coupon)
Cooking utensils/other popular products for low price programs (Use coupons+$$$ to buy cooking pan)
Everyday low price program (EDLP)
Seasonal promotion (Summer Sale, Winter Sale, Festival Sale)
 
 
Section 4 Will you prefer to shop in the supermarket if it has the following attributes?
Unimportant Not So Important Neutral Important Very Important
Fast checkout
Courteous, friendly employees
Long opening hours (24 hours)
Bakery
Free delivery
Online shopping
Value added service (Increase Octopus value)
 
 
 
Among all the points above, please choose one major reason that you shop at Park'n Shop?
   
Among all the points above, please choose one major reason that you shop at CitySuper?
   
Among all the points above and others, a) please provide one major reason that you do not shop at Park'n Shop?
   
b) what will attract you to shop at Park'n Shop in the future?
   
Among all the points above and others, a) please provide one major reason that you do not shop at CitySuper?
   
b) what will attract you to shop at CitySuper in the future?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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