{"id":789967,"date":"2018-08-02T05:28:05","date_gmt":"2018-08-02T05:28:05","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%85%d8%a7-%d9%87%d9%88-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%ab%d8%ba%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d9%88\/"},"modified":"2023-05-05T18:16:16","modified_gmt":"2023-05-05T18:16:16","slug":"%d9%85%d8%a7-%d9%87%d9%88-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%ab%d8%ba%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d9%88","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d8%a7-%d9%87%d9%88-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%ab%d8%ba%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d9%88\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u062a\u062d\u0644\u064a\u0644 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\u0644\u0644\u0641\u062c\u0648\u0627\u062a.<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#gap_analysis:_definition\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a: \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/a><\/li>\n<li><a href=\"#importance_of_gap_analysis\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629<\/a><\/li>\n<li><a href=\"#types_of_gap_analysis\">\u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/a><\/li>\n<li><a href=\"#when_to_use_a_gap_analysis?\">\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629\u061f<\/a><\/li>\n<li><a href=\"#how_to_do:_a_5-Step_gap_analysis_template_with_an_example\">\u0643\u064a\u0641 \u062a\u0641\u0639\u0644: \u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0645\u0646 5 \u062e\u0637\u0648\u0627\u062a \u0645\u0639 \u0645\u062b\u0627\u0644<\/a><\/li>\n<li><a href=\"#gap_analysis_tools\">\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/a><\/li>\n<li><a href=\"#gap_analysis_process_using_questionpro_survey_software\">\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 QuestionPro<\/a><\/li>\n<li><a href=\"#conclusion\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"gap_analysis:_definition\">\u062a\u062d\u0644\u064a\u0644 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style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0623\u0635\u0639\u0628 \u0648\u0623\u0642\u0644 \u0634\u064a\u0648\u0639\u064b\u0627 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062f\u0629 \u060c \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u062a\u0639\u0631\u0636\u0643 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0628\u0646\u064a\u0629.<\/span><\/p>\n\n<p>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u064b\u0627 \u060c \u0643\u0645\u0646\u0638\u0645\u0629 \u060c \u0648\u0642\u0645\u062a \u0628\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623. \u0644\u0642\u062f \u0648\u0635\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c &#8220;\u0623&#8221; \u0628\u062c\u0645\u064a\u0639 \u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0647 \u0645\u0646 \u0627\u0644\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u0647\u0627\u0645\u0634 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0637\u0644\u0628. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0644\u0645 \u064a\u0643\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u062c\u064a\u062f\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0644\u0633\u0628\u0628 \u0645\u0627.<\/p>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/what-is-market-research-2\/\">\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u061f<\/a><\/p>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0639\u0644\u0649:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/strong> &#8211; \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062d\u0627\u0644\u0629 \u0623\u0648 \u0645\u0633\u062a\u0648\u0649 \u0634\u0631\u0643\u062a\u0643 \u0628\u0645\u0633\u062a\u0648\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>\u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/strong> &#8211; \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0623\u062f\u0627\u0626\u0647\u0627 \u0645\u0639 \u0645\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a\u0647.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0623\u0646 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u060c \u0648\u0623\u064a\u0646 \u064a\u0648\u062c\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0627 \u064a\u0646\u0642\u0635\u0647 \u060c \u0648\u0623\u064a\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062a\u0623\u0645\u064a\u0646 \u0645\u0643\u0627\u0646\u0647 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0625\u0639\u0637\u0627\u0621 \u0645\u0639\u0631\u0643\u0629 \u0642\u0648\u064a\u0629 \u0644\u0623\u064a \u0645\u0646\u0627\u0641\u0633 \u0622\u062e\u0631 \u064a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c \u0645\u0645\u0627\u062b\u0644.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"importance_of_gap_analysis\"><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u062d \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0648\u0636\u0639 \u062e\u0637\u0637 \u062c\u064a\u062f\u0629 \u0644\u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0628\u064a\u0646 \u0645\u0627 \u064a\u0631\u064a\u062f\u0648\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0648\u0645\u0627 \u064a\u0641\u0639\u0644\u0648\u0646\u0647.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0645\u062a\u062b\u0627\u0644\u064b\u0627 \u0639\u0644\u0649 \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0639\u0632\u0632 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u062e\u064a\u0627\u0631\u0627\u062a \u0630\u0643\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062c\u062f \u0641\u0631\u0635\u064b\u0627 \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0648\u0633\u0639.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627<\/span> <span style=\"font-weight: 400;\">\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0645\u0641\u064a\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"types_of_gap_analysis\"><span style=\"font-weight: 400;\">\u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0645\u0646 \u0623\u0634\u0647\u0631\u0647\u0627:<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/03\/Types_of_gap_analysis.jpg\" alt=\"\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">1. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/span><\/h3>\n\n<p><\/p><p><span style=\"font-weight: 400;\">\u064a\u0643\u062a\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0634\u062e\u0635 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">2. <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/span><\/h3>\n\n<p><\/p><p>\u064a\u0643\u062a\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0645\u064a\u0632\u0627\u062a \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n<h3 class=\"wp-block-heading\">  3.  <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0633\u0648\u0642<\/span><\/h3>\n\n<p><\/p><p>\u064a\u0641\u062d\u0635 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627.<\/p>\n\n<h3 class=\"wp-block-heading\">  4.  <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/span><\/h3>\n\n<p><\/p><p>\u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0648\u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">  5.  <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/h3>\n\n<p><\/p><p>\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0645\u0643\u0627\u0646\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u063a\u0627\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0623\u0634\u064a\u0627\u0621 \u0645\u0647\u0645\u0629 \u062d\u0648\u0644 \u0623\u062f\u0627\u0626\u0647\u0627 \u060c \u0648\u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0623\u0645\u0627\u0643\u0646 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0637 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"when_to_use_a_gap_analysis?\"><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629\u061f<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:<\/span><\/p>\n\n<ul>\n<li><b>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u0634\u0631\u0643\u0629 \u0645\u0627 \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062c\u062f \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0631\u0628\u062d \u0645\u062c\u0627\u0644\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0623\u0648 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0635\u0644\u0627\u062d.<\/span><\/li>\n\n\n\n<li><b>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u0644\u0628\u064a\u0629 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062a\u0628\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0627\u0644\u0642\u0648\u0627\u0639\u062f.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a:<\/b> <span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u063a\u064a\u0631 \u0647\u064a\u0643\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u060c<\/span> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0644 \u0623\u0648 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/span><\/li>\n\n\n\n<li><b>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0624\u062f\u064a \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0623\u0648 \u0627\u0644\u0641\u0631\u0642 \u0623\u0648 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0623\u062f\u0627\u0621\u064b \u062c\u064a\u062f\u064b\u0627 \u0643\u0645\u0627 \u064a\u0646\u0628\u063a\u064a \u060c \u0648\u0648\u0636\u0639 \u062e\u0637\u0637 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0623\u0648\u0644\u0627\u064b \u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0647\u0645.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"how_to_do:_a_5-Step_gap_analysis_template_with_an_example\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u0641\u0639\u0644: \u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0645\u0646 5 \u062e\u0637\u0648\u0627\u062a \u0645\u0639 \u0645\u062b\u0627\u0644<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0648\u0636\u062d \u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u062a\u0643 \u0623\u0646 \u062a\u062a\u062d\u0633\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0647\u062f\u0641. \u0625\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0639\u0627\u0646\u064a \u0641\u064a\u0647 \u0634\u0631\u0643\u062a\u0643 \u0648\u062a\u062a\u0641\u0648\u0642 \u0641\u064a\u0647\u0627.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0646\u0627\u0642\u0634\u062a\u0646\u0627 \u0644\u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0623\u062f\u0646\u0627\u0647 \u060c \u0633\u0646\u063a\u0637\u064a \u062e\u0637\u0648\u0627\u062a \u0625\u062c\u0631\u0627\u0624\u0647 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u062f\u0627\u062e\u0644 \u0642\u0633\u0645 \u0623\u0648 \u0634\u0631\u0643\u062a\u0643 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0623\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0639\u064a\u0646\u0629. \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0623\u0631\u0628\u0639 \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0623\u062f\u0646\u0627\u0647 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0634\u0627\u0643\u0644\u0643 \u0648\u062d\u0644\u0647\u0627.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0644\u0642\u0627\u062a \u0641\u064a \u0639\u0645\u0644\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644:<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062d\u062f\u062f \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627-<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u064a\u0646 \u062a\u0631\u0643\u0632. \u0633\u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0634\u0631\u0637 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0643\u0646 \u0645\u062d\u062f\u062f\u064b\u0627 \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p><i><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0627\u0641\u062a\u0631\u0636 \u0623\u0646\u0643 \u062a\u0631\u064a\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0641\u064a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0643\u0627\u062a\u0634\u0628. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0642\u0631\u0631 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u0633\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0644\u0643 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0648\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u064a\u0647\u0627.<\/span><\/i><\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062d\u062f\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647\u0627-<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0639\u0631\u0641\u062a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627 \u060c \u062d\u062f\u062f \u0647\u062f\u0641\u0643 \u0623\u0648 \u0623\u0647\u062f\u0627\u0641\u0643. \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a3%d9%87%d8%af%d8%a7%d9%81-smart-%d9%88%d8%a3%d9%87%d8%af%d8%a7%d9%81%d9%87%d8%a7-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%ae%d8%b5%d8%a7%d8%a6%d8%b5-%d9%88%d8%a7%d9%84\/\"><span style=\"font-weight: 400;\">\u0623\u0647\u062f\u0627\u0641 \u0630\u0643\u064a\u0629<\/span><\/a> <span style=\"font-weight: 400;\">\u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0648\u0627\u0621\u0645\u062a\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0643.<\/span> <\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u062a\u0647\u062f\u0641 \u0623\u0639\u0645\u0627\u0644 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0643\u0627\u062a\u0634\u0628 \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c 162000 \u0648\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0643\u0627\u062a\u0634\u0628 \u0648\u0628\u064a\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 120000 \u0648\u062d\u062f\u0629 \u062a\u0645 \u0628\u064a\u0639\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645.<\/span><\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062d\u0627\u0644\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629-<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0623\u0646 \u062a\u0630\u0647\u0628 \u0623\u0628\u0639\u062f \u0645\u0646 \u0630\u0644\u0643 \u060c \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0643\u0627\u0646\u0643 \u0627\u0644\u062d\u0627\u0644\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u0633\u0648\u0641 \u062a\u0639\u0631\u0641 \u0648\u0636\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u060c \u0648\u0637\u0631\u062d \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062c\u0645\u0639 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0639\u0645\u0644\u0643.<\/span><\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u060c \u062a\u0628\u064a\u0639 \u0645\u0627\u0631\u0643\u0629 \u0627\u0644\u0643\u0627\u062a\u0634\u0628 \u062d\u0627\u0644\u064a\u064b\u0627 \u062d\u0648\u0627\u0644\u064a 100000 \u0648\u062d\u062f\u0629 \u0634\u0647\u0631\u064a\u064b\u0627.<\/span><\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062d\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644-<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0648\u062d\u062f\u0650\u0651\u062f \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u0648\u062a\u0630\u0643\u0631 \u0623\u0646\u0643 \u062d\u062f\u062f\u062a \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0630\u0643\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u060c \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u0639\u0645\u0644\u0643 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u0627\u062a\u0634\u0628 \u060c \u0623\u062c\u0628 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629:<\/span><\/p>\n<\/blockquote>\n\n<p><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u062a\u062a\u0648\u0642\u0639 \u0623\u0639\u0645\u0627\u0644 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0643\u0627\u062a\u0634\u0628 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644\u061f &#8211; \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 35\u066a \u0641\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0641\u0647\u0645 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0644\u062a\u064a\u0646-<\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0643 \u0641\u0647\u0645 \u0648\u0627\u0636\u062d \u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0642\u0641 \u0641\u064a\u0647 \u062d\u0627\u0644\u064a\u064b\u0627 (\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629) \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 (\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629) \u060c \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u0627\u0644\u0622\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0646\u0639\u0643 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643. \u0628\u0639\u062f \u0623\u0646 \u062a\u062d\u062f\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u0643\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0633\u062f \u062a\u0644\u0643 \u0627\u0644\u0641\u062c\u0648\u0627\u062a.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0639\u064a\u0648\u0628 \u0648\u0636\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0637\u0644\u0639\u0627\u062a\u0643. \u0627\u0641\u0647\u0645 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644: \u0645\u0627 \u0647\u064a \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u061f \u0623\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u062d\u0627\u0648\u0644\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u061f \u0623\u0648 \u0645\u0627 \u0647\u064a \u0645\u0644\u0641\u0627\u062a <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/marketing-surveys\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/span><\/a> <span style=\"font-weight: 400;\">\u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0643\u062b\u064a\u0641 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0646\u0633\u062c\u0627\u0645 \u062a\u0627\u0645 \u0644\u0628\u064a\u0639 135000 \u0648\u062d\u062f\u0629 \u0634\u0647\u0631\u064a\u064b\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 100000 \u0648\u062d\u062f\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u062d\u0627\u0644\u064a\u064b\u0627. \u064a\u062d\u062a\u0627\u062c \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f:<\/span> <a href=\"https:\/\/www.questionpro.com\/features\/advanced-analysis\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro<\/span><\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"gap_analysis_tools\"><span style=\"font-weight: 400;\">\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0635\u0627\u062d\u0628 \u0639\u0645\u0644 \u060c \u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643 <\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0630\u064a \u062e\u0637\u0637\u062a \u0644\u0647 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u061f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0639\u062f\u062a \u0628\u0637\u0631\u062d\u0647\u0627\u061f <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0647\u0644 \u0647\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0636\u061f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0647\u0644 \u0644\u062f\u064a\u0643 \u0641\u0643\u0631\u0629 \u0639\u0645\u0627 \u0646\u062c\u062d \u0648\u0645\u0627 \u0644\u0645 \u064a\u0646\u062c\u062d\u061f \u0648 \u0644\u0645\u0627\u0630\u0627\u061f<\/span><\/li>\n<\/ul>\n\n<p>\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646<span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0623\u062f\u0627\u0629 \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0639\u0645\u0644\u0643 \u0623\u0648 \u0645\u0634\u0631\u0648\u0639\u0643 \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u064a \u062e\u0637\u0637\u062a \u0644\u062a\u062d\u0642\u064a\u0642\u0647. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628\u0643 \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u0646\u062c\u062d \u060c \u0648\u0645\u0627 \u0647\u0648 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0630\u064a \u0627\u062a\u062e\u0630\u062a\u0647 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u0643\u0646 \u0635\u062d\u064a\u062d\u064b\u0627!<\/span><\/p>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a \u0644\u0644\u0633\u0648\u0642<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0641\u062c\u0648\u0629 \u0644\u0639\u0645\u0644\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643:<\/span><\/p>\n\n<ol>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u0643\u062f\u062d<\/span> <\/li>\n<\/ol>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-swot-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%82%d8%a7%d9%84%d8%a8-%d9%88%d8%a7%d9%84%d8%a3%d9%85%d8%ab%d9%84%d8%a9\/\"><span style=\"font-weight: 400;\">\u0643\u062f\u062d<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a6%d9%8a%d8%9f-%d8%a7%d9%84%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d9%81%d9%88%d8%a7%d8%a6\/\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629<\/a> \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u060c \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0644\u064a. \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062d\u0644\u064a\u0644 SWOT \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0636\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n\n<p><strong>\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630 SWOT \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629\u061f<\/strong><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u062c\u0645\u0639 \u0641\u0631\u064a\u0642\u064b\u0627 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0645\u0639\u0646\u064a \u062d\u062a\u0649 \u062a\u0633\u0627\u0639\u062f\u0643 \u062e\u0628\u0631\u0627\u062a\u0647\u0645 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621<\/span> \u0645\u0635\u0641\u0648\u0641\u0629 <a href=\"https:\/\/www.questionpro.com\/survey-templates\/swot-analysis-survey-template\/\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 SWOT<\/span><\/a> <span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u0642\u0645 \u0628\u062a\u062f\u0648\u064a\u0646 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062f\u0648\u0651\u0646 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0633\u0628\u0628\u0647\u0627 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0623\u0639\u062f \u062a\u0631\u062a\u064a\u0628 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0639\u0644\u0649 \u062d\u062f\u0629 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0641\u064a \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u0627\u0644\u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0641\u0644.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062d\u0644\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0643 \u0644\u062a\u0642\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u064a\u0647\u0627.<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/SWOT-analysis-450x269.png\" alt=\"image\" class=\"wp-image-60568\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><b>\u0627\u0644\u0634\u0643\u0644: \u0645\u0635\u0641\u0648\u0641\u0629 \u062a\u062d\u0644\u064a\u0644 SWOT<\/b><\/p>\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f:<\/span> <a href=\"https:\/\/www.questionpro.com\/strategic-analysis.html\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/a><\/p>\n\n<ol start=\"2\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u0645\u0627\u0643\u064a\u0646\u0632\u064a 7s<\/span> <\/li>\n<\/ol>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 McKinsey 7s \u0641\u064a \u063a\u0631\u0636 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0638\u0647\u0631 <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632\u0647<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0645\u062c \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0648\u0627\u062d\u062f \u0645\u0624\u062e\u0631\u064b\u0627 \u0623\u0648 \u062a\u062e\u0637\u0637 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u062d\u0635 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-do-market-research-for-a-business-plan\/\">\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644<\/a><\/p>\n\n<p><strong>\u064a\u0634\u064a\u0631 \u0627\u0644\u0633\u0628\u0639\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629. \u0647\u0645 \u0627\u0646\u0647\u0645:<\/strong><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0645\u0647\u0627\u0631\u0627\u062a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0637\u0627\u0642\u0645 \u0639\u0645\u0644<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0623\u0633\u0644\u0648\u0628<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u062a\u0646\u0642\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646 \u0645\u062a\u0645\u064a\u0632\u062a\u064a\u0646: \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0635\u0644\u0628\u0629 (\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627) \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0644\u064a\u0646\u0629 (\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647\u0627)<\/span><\/p>\n\n<p><strong>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0635\u0644\u0628\u0629 \u0647\u064a \u0643\u0645\u0627 \u064a\u0644\u064a:<\/strong><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 &#8211; \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0623\u064a \u0645\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/competitor-research-2\/\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0641\u0633\u064a\u0643<\/span><\/a> <span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u064a\u0643\u0644 &#8211; \u0627\u0644\u062e\u0637\u0629 \u0623\u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0630\u064a \u0633\u064a\u062d\u062f\u062f \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0623\u0643\u0645\u0644\u0647.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629 &#8211; \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u0648\u0638\u0641\u0648\u0643 \u0628\u0627\u0644\u0641\u0639\u0644 \u0644\u0625\u0643\u0645\u0627\u0644 \u0645\u0647\u0627\u0645\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/span><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/survey-templates\/employee-evaluation-surveys\/\">\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u0638\u0641<\/a><\/p>\n\n<p><b>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0644\u064a\u0646\u0629 \u0647\u064a \u0643\u0645\u0627 \u064a\u0644\u064a:<\/b><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 &#8211; \u0647\u0630\u0647 \u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0631\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0644\u0648\u0628 &#8211; \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 &#8211; \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0643\u0644\u0648\u0646 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0623\u0648 \u0623\u0635\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a &#8211; \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u062a\u0644\u0643\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d.<\/span><\/li>\n<\/ul>\n\n<p><b>\u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 McKinsey 7s\u061f<\/b><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0628\u062c\u0645\u0639 \u0641\u0631\u064a\u0642 \u0643\u0641\u0621.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0642\u0645 \u0628\u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0630\u0643\u0631 \u0623\u064a\u0646 \u0633\u064a\u062a\u0645 \u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u0623\u0645\u062b\u0644. \u0639\u0646\u062f\u0645\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0633\u0628\u0639\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0636\u0639 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u062d\u0644 \u0627\u0644\u0630\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647 \u0648\u0642\u0645 \u0628\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629.<\/span><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/survey-templates\/human-resources-surveys\/\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/a><\/p>\n\n<ol start=\"3\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u0646\u0645\u0648\u0630\u062c \u062a\u0637\u0627\u0628\u0642 \u0646\u0627\u062f\u0644\u0631 \u062a\u0648\u0634\u0645\u0627\u0646<\/span> <\/li>\n<\/ol>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0644\u0649 \u0645\u0628\u062f\u0623 \u0623\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0646\u062a\u064a\u062c\u0629 4 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u064a\u0629: \u0627\u0644\u0639\u0645\u0644 \u060c \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u060c \u0648\u0627\u0644\u0647\u064a\u0643\u0644 \u060c<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/culture-survey\/\"><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/span><\/a> <span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u061f<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0623\u0648\u0644\u0627\u064b \u0648\u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621 \u060c \u0627\u062c\u0645\u0639 \u0643\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647\u0643 \u0646\u062d\u0648 \u0623\u064a \u0623\u0648 \u0643\u0644 \u0623\u0639\u0631\u0627\u0636 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u060c \u0623\u064a \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u064a\u0626\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0623\u0648 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628 \u0647\u0630\u0627 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0642\u0645 \u0627\u0644\u0622\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 \u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u0637\u0627\u0628\u0642 \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0636\u0639 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648 \u0636\u0639 \u062e\u0637\u0629 \u0639\u0645\u0644.<\/span><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0644\u0644\u0633\u0648\u0642<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"gap_analysis_process_using_questionpro_survey_software\">\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 QuestionPro<\/h2>\n\n<p>\u0628\u0631\u0646\u0627\u0645\u062c <span style=\"font-weight: 400;\">QuestionPro<\/span> <a href=\"https:\/\/www.questionpro.com\/market-research-survey-software.html\"><span style=\"font-weight: 400;\">\u0644\u0645\u0633\u062d \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/span><\/a><span style=\"font-weight: 400;\"> \u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0639\u0645\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062a\u0627\u062d\u0629 \u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a. \u062a\u0645\u062a \u0625\u0636\u0627\u0641\u0629 \u0646\u0648\u0639 \u0633\u0624\u0627\u0644 \u062c\u062f\u064a\u062f \u0625\u0644\u0649 QuestionPro <\/span><a href=\"https:\/\/www.questionpro.com\/\"><span style=\"font-weight: 400;\">\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0633\u062d<\/span><\/a> <span style=\"font-weight: 400;\">\u0644\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u0639 \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f.<\/span> <\/p>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u060c \u064a\u062f\u0631\u0643 \u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0645\u0637\u0627\u0644\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \/ \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 \u0633\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 (\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643) \u0639\u0644\u0649<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/rating-scale-2\/\"><span style=\"font-weight: 400;\">\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u062a\u0642\u064a\u064a\u0645<\/span><\/a> \u0627\u0644\u0631\u0636\u0627<span style=\"font-weight: 400;\">. \u0646\u0633\u0645\u064a \u0647\u0630\u0627 \u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 (\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0628\u062f\u064a\u0644 \u0647\u0648 \u0645\u0635\u0641\u0648\u0641\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f) &#8211; \u0627\u062b\u0646\u0627\u0646 \u0623\u0633\u0627\u0633\u064b\u0627 (\u0623\u0648 \u0623\u0643\u062b\u0631) <\/span><a href=\"https:\/\/www.questionpro.com\/features\/multiple-choice-matrix.html\"><span style=\"font-weight: 400;\">\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u0636\u0639\u062a \u0628\u062c\u0627\u0646\u0628 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636. \u0627\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u0634\u063a\u064a\u0644 \u0645\u0644\u0641 <\/span>\u0639\u0644\u064a\u0647 <span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a\u061f<\/span><\/p>\n\n<ul>\n<li><b>\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u00bb\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a\u00bb \u062a\u0642\u0627\u0631\u064a\u0631 \u00bb\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0645\u0630\u062c\u0629<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062d\u062f\u062f<\/span> <b>GAP Analysis<\/b> <span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"871\" height=\"239\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/gap-analysis_1.png\" alt=\"&#x62A;&#x62D;&#x644;&#x64A;&#x644; &#x627;&#x644;&#x641;&#x62C;&#x648;&#x627;&#x62A; \" class=\"wp-image-60559\"\/><\/figure>\n\n<p><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0627\u0644\u0633\u0624\u0627\u0644 \u0645\u0646 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0646\u0633\u062f\u0644\u0629 \u0648\u062d\u062f\u062f \u062e\u064a\u0627\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u062c\u0648\u0629.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"899\" height=\"324\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/gap-analysis_2.png\" alt=\"&#x62A;&#x62D;&#x644;&#x64A;&#x644; &#x627;&#x644;&#x641;&#x62C;&#x648;&#x627;&#x62A; \" class=\"wp-image-60560\"\/><\/figure>\n\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0624\u0627\u0644 \u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0641\u064a Excel \u0623\u0648 PowerPoint \u0623\u0648 \u062d\u062a\u0649 \u0637\u0628\u0627\u0639\u062a\u0647.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"677\" height=\"672\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/gap-analysis_3.png\" alt=\"&#x62A;&#x62D;&#x644;&#x64A;&#x644; &#x627;&#x644;&#x641;&#x62C;&#x648;&#x627;&#x62A; \" class=\"wp-image-60561\"\/><\/figure>\n\n<p class=\"has-text-align-center\">\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/trend-analysis-vital-efficient-market-research\/\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0625\u064a\u062c\u0627\u062f \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648. \u064a\u0645\u0646\u062d \u0634\u0631\u0643\u062a\u0643 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0633 \u0644\u064a\u0633 \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0633\u0647\u0644 \u0623\u0628\u062f\u064b\u0627 \u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629. <\/span>\u0647\u0648 &#8211; \u0647\u064a<span style=\"font-weight: 400;\"> \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u062a\u0645\u0646\u062d\u0643 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0645\u0641\u0635\u0644\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0625\u0635\u0644\u0627\u062d \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u0623\u0648 \u0644\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u064b\u0627 \u0628\u0634\u0623\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u062a\u0648\u064a QuestionPro \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u062c\u064a\u062f \u0644\u0644\u0641\u062c\u0648\u0627\u062a. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062d \u0648\u0627\u0644\u0628\u062d\u062b \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0637 \u0644\u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0623\u062f\u0627\u0626\u0647\u0645.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u0639\u0644 \u0648\u0627\u062c\u0647\u0629 QuestionPro \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 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