{"id":794721,"date":"2022-07-17T09:00:20","date_gmt":"2022-07-17T16:00:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85%d9%87\/"},"modified":"2022-07-17T09:00:20","modified_gmt":"2022-07-17T09:00:20","slug":"%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85%d9%87","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85%d9%87\/","title":{"rendered":"\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631: \u0645\u0627 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href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\">\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/a> \u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0633\u0639\u0631. \u0643\u0644 \u0645\u0627 \u0633\u0628\u0642 \u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062d\u0627\u0644\u0627\u062a \u062a\u0624\u062f\u064a \u0641\u064a\u0647\u0627 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 1\u066a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 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\u0648\u0641\u0648\u0627\u0626\u062f\u0647\u0627.  <\/span><\/p>\n<h3><b>\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0628\u062f\u0648\u0646 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062d\u062b\u064a\u0629<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0646\u062d\u0631\u0641\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u0645\u062a\u062d\u064a\u0632\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u062f\u062f\u0648\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u062b\u0628\u0627\u062a\u0627 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629. \u0628\u0639\u0636 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627 \u0647\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0631\u064a\u0645\u0629:<\/strong> \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062d\u0631\u0643\u0648\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0630\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u062a\u0645\u064a\u0632\u0629.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642: \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0633\u0648\u0642 \u0642\u0627\u0626\u0645 \u0644\u0643\u0633\u0631 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0631 \u0623\u0648 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0631 \u0627\u0644\u062b\u0646\u0627\u0626\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0636\u062d\u064a\u0629 \u0628\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629:<\/strong> \u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u064a\u0648\u0645\u064a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0648\u062d\u062c\u0645 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0643\u0644 \u0648\u062d\u062f\u0629. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0643\u0644 \u0634\u064a\u0621 \u0628\u062f\u0621\u0627 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0625\u0644\u0649 \u062a\u0642\u0648\u064a\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u060c \u062d\u062a\u0649 \u0641\u064a \u0623\u064a\u0627\u0645 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u063a\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062d\u062f\u0627\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0632\u0627\u0626\u062f:<\/strong> \u064a\u0636\u064a\u0641 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0630\u0627 \u0646\u0633\u0628\u0629 \u0631\u0628\u062d \u0643\u0628\u0646\u062f \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629. \u064a\u062a\u0633\u0628\u0628 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0641\u064a \u062a\u0642\u0644\u0628 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0637\u0644\u0628: \u0623\u062e\u064a\u0631\u0627 \u060c \u064a\u0646\u0638\u0631 \u0646\u0645\u0648\u0630\u062c \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0630\u0627 \u0641\u064a \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631.<\/span><\/li>\n<\/ul>\n<h2><b>\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u0627\u0626\u062f\u0629 \u0623\u062e\u0631\u0649 \u0645\u0647\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u064a \u0623\u0646\u0647\u0627 \u062a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u062a\u062d\u062f\u064a\u062f \u0646\u0645\u0627\u0630\u062c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0631\u0628 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644 \u0623\u0648 \u062d\u062a\u0649 \u0633\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u062d\u064a\u062b \u062a\u0648\u062c\u062f \u062a\u0643\u0644\u0641\u0629 \u0639\u0627\u0644\u064a\u0629 \u0648\u0644\u0643\u0646 \u0631\u0628\u062d\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631 \u0645\u0639 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u0644\u064a\u0644  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>\u062a\u062e\u0637\u064a\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0628\u062d\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0648\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u062a\u062a\u062d\u062f \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0645\u0645\u0643\u0646\u0629 \u0648\u062d\u062a\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/span><\/p>\n<h3><b>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u0645\u062d \u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u0639\u0631\u0636. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0646\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644 (OPEX) \u062a\u062d\u062a \u0627\u0644\u0633\u064a\u0637\u0631\u0629.  <\/span><\/p>\n<h3><b>\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0645\u0642\u0628\u0636 \u0639\u0644\u0649 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0633\u0639\u0631<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u0648\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0645 \u062d\u0633\u0627\u0628\u0647\u0627 \u060c \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0632\u064a\u062f \u0645\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0648\u064a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0644\u0628\u064a\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646.  <\/span><\/p>\n<h3><b>\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u0635\u0631 \u062d\u064a\u0648\u064a \u0622\u062e\u0631 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0648 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0645\u062e\u062a\u0644\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0632\u064a\u062f. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u062d\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0646\u0645\u0627\u0630\u062c \u0639\u0645\u0644\u0643 \u0648\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0642\u0648\u064a\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.  <\/span><\/p>\n<h2><b>\u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0639 \u0623\u0645\u062b\u0644\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0623\u0646\u0648\u0627\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u064a\u0647\u0627. \u0648\u0644\u0643\u0646 \u0628\u0639\u0636 \u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627 \u0645\u062f\u0631\u062c\u0629 \u0623\u062f\u0646\u0627\u0647 \u0645\u0639 \u0623\u0645\u062b\u0644\u0629.  <\/span><\/p>\n<h3><b>\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 (WTP)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0634\u064a\u0648\u0639\u0627 \u0647\u0648 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/van-westendorp-price-sensitivity-meter\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0645\u0642\u064a\u0627\u0633 \u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0633\u0639\u0631<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0623\u0648 \u062d\u0627\u0635\u0644 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 (WTP) \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u060c \u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633 \u0645\u0627 \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062f\u0641\u0639\u0647 \u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u063a\u0628 \u0641\u064a \u062f\u0641\u0639 \u062b\u0645\u0646\u0647\u0627 \u060c \u0648\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u062f\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u060c \u064a\u0643\u0627\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u060c \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 \u0647\u0648 \u0639\u0645\u064a\u0644 \u062a\u062c\u0632\u0626\u0629 \u064a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\">\u062a\u0642\u0633\u064a\u0645 \u062c\u063a\u0631\u0627\u0641\u064a<\/a> \u062c\u062f\u064a\u062f \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0644\u0627\u0628\u0633 \u0642\u064a\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u0628\u062d\u062b \u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u0633\u064a\u062f\u0641\u0639\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u062e\u0637 \u0645\u0644\u0627\u0628\u0633 \u0645\u0639\u064a\u0646 \u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0635\u0648\u0631\u0648\u0646\u0647\u0627 \u060c \u0648\u0643\u064a\u0641 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u062d\u0627\u0644\u064a\u0627 \u0628\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0641\u064a \u0634\u0631\u064a\u062d\u0629 \u0645\u0645\u0627\u062b\u0644\u0629. <\/span> <\/p>\n<h3><b>\u062a\u062d\u0644\u064a\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064a\u0632\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064a\u0632\u0629 \u0623\u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 \u0645\u0643\u0648\u0646\u0627 \u0645\u0647\u0645\u0627 \u0622\u062e\u0631 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u062a\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062f\u0641\u0639\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u062f\u0641\u0639\u0647. \u064a\u0631\u0627\u0642\u0628 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0623\u064a\u0636\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0648\u0632\u0646 \u0644\u0644\u0645\u064a\u0632\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062c\u0628 \u0627\u0645\u062a\u0644\u0627\u0643\u0647 \u0648\u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u063a\u0646\u0627\u0621 \u0639\u0646\u0647\u0627.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064a\u0632\u0629 \u0647\u0648 \u0639\u0646\u062f\u0645\u0627 \u062a\u0637\u0644\u0642 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0635\u0646\u0639\u0629 \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0645\u0646\u062a\u062c\u0627 \u062c\u062f\u064a\u062f\u0627. \u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u0627 \u062a\u062d\u0644\u064a\u0644 \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064a\u0632\u0629 \u0644\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0631\u0647\u0627 \u0623\u0643\u062b\u0631 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u0647\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0631\u0648\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u062d\u064a\u0644.  <\/span><\/p>\n<h3><b>\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 (ARPU)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 (ARPU) \u0647\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0644\u0644\u0623\u0631\u0628\u0627\u062d \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627 \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0636\u0631\u0648\u0631\u064a \u0644\u0641\u0647\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0623\u0631\u0628\u0627\u062d \u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u0633\u0645\u062d ARPU \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u062d\u0633\u0627\u0628 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627 \u064a\u0646\u0627\u0633\u0628 \u0633\u0648\u0642\u0647\u0627 \u060c \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0635\u0646\u0639\u0629 \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u062a\u064a \u062a\u0637\u0644\u0642 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u0647\u0627\u062a\u0641 \u0633\u0646\u0648\u064a\u0627 \u0639\u0628\u0631 \u0645\u064a\u0632\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u062a\u0644\u0641\u0629. \u0623\u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0626\u062f \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 (ARPU) \u060c \u0632\u0627\u062f\u062a \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC)<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-lifetime-value-clv\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV)<\/span><\/a><span style=\"font-weight: 400;\">  \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC) \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0647\u0645\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0648\u0642 CLV CAC \u060c \u0641\u0647\u0630\u0627 \u0641\u0648\u0632 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0631\u064a\u062f \u0625\u0646\u0641\u0627\u0642 \u0623\u0642\u0644 \u0645\u0628\u0644\u063a \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0644\u062c\u0644\u0628 \u0639\u0645\u064a\u0644 \u062b\u0645 \u0645\u0627 \u0647\u0648 \u0645\u0637\u0644\u0648\u0628 \u0644\u0625\u0628\u0642\u0627\u0626\u0647\u0645 \u0643\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u060c \u0644\u0630\u0644\u0643 \u064a\u0633\u062a\u0645\u0631\u0648\u0646 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u0627 \u0647\u0648 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 &#8220;x&#8221; \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0647\u064a &#8220;10x&#8221; \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0639\u0631\u0636\u0627 \u062a\u062c\u0627\u0631\u064a\u0627 \u0645\u0631\u0628\u062d\u0627 \u0648\u0646\u0627\u062c\u062d\u0627 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h2><b>\u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0646\u0638\u0631\u0646\u0627 \u0641\u064a \u0641\u0648\u0627\u0626\u062f \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0641\u064a\u0647\u0627. \u062f\u0639\u0646\u0627 \u0627\u0644\u0622\u0646 \u0646\u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0641\u064a \u0635\u0645\u064a\u0645 \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u060c \u0641\u0625\u0646 \u0643\u064a\u0641\u064a\u0629 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631 \u062d\u062a\u0645\u064a.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0634\u0643\u0644 <\/span> \u0628\u062d\u062b <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">\u0646\u0648\u0639\u064a <\/span><\/p>\n<p><\/a><span style=\"font-weight: 400;\">\u0623\u0648 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><span style=\"font-weight: 400;\">\u0628\u062d\u062b \u0643\u0645\u064a<\/span><\/p>\n<p><\/a><span style=\"font-weight: 400;\">. \u064a\u0648\u0641\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0643\u0644\u064a\u0647\u0645\u0627 \u0623\u0642\u0635\u0649 \u0642\u064a\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u064a:<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u0628 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u060c \u0648\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-conjoint-analysis\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/span><\/p>\n<p><\/a><span style=\"font-weight: 400;\"> \u0648\u062a\u0642\u0646\u064a\u0627\u062a <\/span><span style=\"font-weight: 400;\"> \u0646\u0645\u0630\u062c\u0629 <\/span><a href=\"https:\/\/www.questionpro.com\/features\/maxdiff-analysis-maximum-difference-scaling.html\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 maxdiff<\/span><\/p>\n<p><\/a>. <\/p>\n<p><span style=\"font-weight: 400;\">\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a \u0647\u0630\u0647 \u0647\u064a \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0644\u0641\u0647\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062f\u0641\u0639\u0647.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>\u062d\u0633\u0627\u0633\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0641\u0627\u0646 \u0648\u064a\u0633\u062a\u0646\u062f\u0648\u0631\u0628  <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> <\/span><a href=\"https:\/\/www.questionpro.com\/features\/van-westendorp-price-sensitivity-question.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0633\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0641\u0627\u0646 \u0648\u064a\u0633\u062a\u0646\u062f\u0648\u0631\u0628<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u064a\u0633\u0645\u062d \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u0641\u0647\u0645 \u0642\u064a\u0645\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0645\u0642\u062f\u0627\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u062f\u0641\u0639\u0647 \u0623\u0648 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629. \u0633\u062a\u0645\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0645\u0646 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0631\u063a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0641\u064a \u062f\u0641\u0639\u0647\u0627 \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0623\u0648 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f\u0647\u0627.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>\u0646\u0645\u0630\u062c\u0629 \u0633\u0639\u0631 \u063a\u0627\u0628\u0648\u0631 \u062c\u0631\u0627\u0646\u062c\u0631<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/features\/gabor-granger-price-sensitivity.html\"><span style=\"font-weight: 400;\">\u063a\u0627\u0628\u0648\u0631 \u062c\u0631\u0627\u0646\u062c\u0631<\/span><\/a><span style=\"font-weight: 400;\">  \u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u0628\u062d\u062b \u062a\u0633\u0639\u064a\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0637\u0644\u0628 \u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629. \u064a\u0633\u0627\u0639\u062f \u0646\u0645\u0648\u0630\u062c \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062d \u0647\u0630\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0631\u0648\u0646\u0629 \u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/communities\/focus-group\/\"><span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/span><\/a><span style=\"font-weight: 400;\">  \u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0628\u062d\u062b \u0646\u0648\u0639\u064a \u0644\u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0639\u0645\u0642\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629. \u064a\u0633\u0645\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0643\u0644\u064a\u0629 \u0648\u062c\u0632\u0626\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u0648\u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0623\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0627\u0636\u062c\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629  <\/span><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 QuestionPro \u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b\u0643 \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u0648\u0642 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u062d\u0629. <\/span> <\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u064a\u0639\u062a\u0645\u062f \u0643\u0644 \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a \u0639\u0644\u0649 \u0623\u0633\u0627\u0633\u064a\u064a\u0646 &#8211; \u0637\u0628\u064a\u0639\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u062d\u0644\u0647\u0627 \u0648\u0642\u062f\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062f\u0641\u0639. [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":710618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1116],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631: \u0645\u0627 \u0647\u0648 + \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a 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