{"id":798363,"date":"2022-06-20T14:07:42","date_gmt":"2022-06-20T14:07:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/netnography-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87%d9%85\/"},"modified":"2022-06-20T14:07:42","modified_gmt":"2022-06-20T14:07:42","slug":"netnography-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87%d9%85","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/netnography-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87%d9%85\/","title":{"rendered":"Netnography: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645"},"content":{"rendered":"

Netnography \u0647\u0648 \u0646\u0647\u062c \u0628\u062d\u062b\u064a \u0645\u062a\u0637\u0648\u0631 \u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u0644\u0627 \u064a\u0635\u062f\u0642. \u0623\u0635\u0628\u062d \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0622\u0646 \u0637\u0631\u064a\u0642\u0629 \u0633\u0647\u0644\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u064a\u062b \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0648\u064a\u0628 \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0648\u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0648\u0622\u0631\u0627\u0626\u0647\u0645.<\/span><\/p>\n

\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0623\u0630\u0648\u0627\u0642 \u0639\u0637\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u060c \u0623\u0648 \u0623\u0632\u064a\u0627\u0621 \u0627\u0644\u0645\u0631\u0627\u0647\u0642\u064a\u0646 \u060c \u0623\u0648 \u0627\u0643\u062a\u0626\u0627\u0628 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0648\u0644\u0627\u062f\u0629 \u060c \u0641\u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0625\u0646\u0647 \u064a\u0642\u062f\u0645 \u0644\u0646\u0627 \u0639\u062f\u062f\u0627 \u0643\u0628\u064a\u0631\u0627 \u0645\u0646 \u0622\u0641\u0627\u0642 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u060c \u0628\u062f\u0621\u0627 \u0645\u0646 \u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0625\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a.<\/span><\/p>\n

\u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637\u061f \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0643\u0637\u0631\u064a\u0642\u0629 \u0628\u062d\u062b\u061f \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0632\u064a\u062f.<\/span><\/p>\n

\u0645\u0627 \u0647\u0648 \u0639\u0644\u0645 \u0627\u0644\u0634\u0628\u0643\u0627\u062a\u061f<\/h2>\n

Netnography \u0647\u0648 \u0634\u0643\u0644 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0628\u062d\u062b<\/a> \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0641\u0643\u064a\u0643 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0627\u0644\u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0642\u064a\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0639\u0636\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. <\/span><\/p>\n

\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u064a\u0633\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u060c \u0648\u0641\u0642\u0627 \u0644\u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u0647\u064a \u0645\u0638\u0627\u0647\u0631 \u0644\u0644\u0638\u0648\u0627\u0647\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0648\u0627\u0642\u0639 \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u063a\u0646\u064a \u0648\u0633\u064a\u0627\u0642\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0639\u0645\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0643\u0630\u0628\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0627\u0626\u0637 \u060c \u064a\u0631\u0627\u0642\u0628 \u0648\u0644\u0643\u0646 \u062f\u0648\u0646 \u062a\u062f\u062e\u0644 \u060c \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629.<\/span><\/p>\n

\u064a\u062a\u0645 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u062d\u0631 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627. \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0647\u064a \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0635\u0631\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u060c \u0639\u0644\u0649 \u0639\u0643\u0633 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062d<\/a> \u060c \u062d\u064a\u062b \u0642\u062f \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u0630\u0644\u0627\u0644 \u0623\u0648 \u0644\u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d.<\/span><\/p>\n

\u0648\u0641\u0642\u0627 \u0644 Martech Zone \u060c \u0641\u0647\u064a “\u0641\u0631\u0639 \u0645\u0646 \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 (\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0639\u0648\u0628 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629) \u0627\u0644\u062a\u064a \u062a\u062f\u0631\u0633 \u0623\u062f\u0648\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> [using] \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0644\u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u0630\u0627\u062a \u0635\u0644\u0629”.<\/span><\/p>\n

\u0628\u0628\u0633\u0627\u0637\u0629 \u060c \u064a\u0641\u062d\u0635 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062f\u0631\u062f\u0634\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u064a \u0628\u064a\u0626\u062a\u0647\u0645 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639\u0647\u0645 \u0625\u0644\u0649 \u0627\u0644\u062c\u0646\u0648\u0646. \u064a\u0639\u062f \u062c\u0632\u0621 “\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062d\u0631” \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0646\u0642\u0627\u0634 \u0623\u0642\u0644 \u0639\u0631\u0636\u0629 \u0644\u0644\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u060c \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632.<\/span><\/p>\n

\u0644\u0646\u0643\u0648\u0646 \u0635\u0627\u062f\u0642\u064a\u0646 \u060c \u0641\u0625\u0646 \u062a\u0639\u0644\u064a\u0642 \u0622\u0645\u0627\u0644 \u0639\u0645\u0644\u0643 \u0639\u0644\u0649 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/a> \u0627\u0644\u0639\u0627\u0645\u0629 \u064a\u0639\u062f \u0645\u0636\u064a\u0639\u0629 \u0644\u0644\u0648\u0642\u062a. \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u0638\u0648\u0631 \u062f\u0642\u064a\u0642 \u060c \u0641\u0625\u0646\u0647 \u064a\u062d\u0641\u0631 \u0628\u0639\u0645\u0642 \u0641\u064a \u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u060c \u0647\u0630\u0627 \u0645\u0645\u0643\u0646 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u063a\u0631\u0628\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0641\u0633\u064a\u0629. \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0627\u0644\u0622\u0631\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0648\u0627\u0644\u0647\u0648\u0627\u064a\u0627\u062a \u0648\u0645\u064a\u0632\u0627\u062a \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0643\u0644\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627.<\/span><\/p>\n

\u0628\u0639\u062f \u0643\u0644 \u0634\u064a\u0621 \u060c \u0628\u0635\u0631\u0641 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0642\u0637\u0627\u0639\u0643 \u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u064a\u0648\u0636\u062d \u0645\u0627 \u064a\u0647\u062a\u0645 \u0628\u0647 \u0627\u0644\u0646\u0627\u0633. \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0630\u0647\u0628 \u0641\u0642\u0637 \u0644\u0647\u0645\u061f <\/span><\/p>\n

\u0623\u0647\u0645\u064a\u0629 \u0639\u0644\u0645 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b\u061f<\/h2>\n

\u0645\u0635\u0637\u0644\u062d “netnography” \u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0635\u0637\u0644\u062d \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0641\u0642\u0627 \u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 (Henning \u060c 2011) \u060c \u0641\u0647\u064a “\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0644\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629. \u0623\u064a\u0636\u0627 \u060c \u0639\u0645\u0644 \u0648\u0635\u0641\u064a \u0646\u0627\u062a\u062c \u0639\u0646 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 “. <\/span><\/p>\n

\u0631\u0628\u0645\u0627 \u0643\u0646\u062a \u0645\u0648\u0636\u0648\u0639\u0627 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a \u060c \u062d\u064a\u062b \u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0623\u0641\u0639\u0627\u0644\u0643 \u0648\u0645\u0648\u0627\u0642\u0641\u0643 \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u062c\u0648\u0627\u0646\u0628 \u0623\u062e\u0631\u0649 \u0645\u0646 \u062d\u064a\u0627\u062a\u0643 \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0625\u062c\u0631\u0627\u0621 \u0645\u0643\u0644\u0641\u0627 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u0627 \u0637\u0648\u064a\u0644\u0627. \u0643\u0645\u0627 \u062a\u0645 \u0627\u0644\u062a\u0634\u0643\u064a\u0643 \u0641\u064a \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p>\n

\u064a\u0634\u0639\u0631 \u0628\u0639\u0636 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u0642\u0644\u0642 \u0645\u0646 \u0623\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/a> \u0633\u064a\u062a\u0645 \u062a\u0634\u0648\u064a\u0647\u0647 \u0644\u0623\u0646\u0647\u0645 \u064a\u062f\u0631\u0643\u0648\u0646 \u0623\u0646\u0647\u0645 \u064a\u062e\u0636\u0639\u0648\u0646 \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0644\u0646 \u064a\u062a\u0635\u0631\u0641\u0648\u0627 \u0643\u0645\u0627 \u064a\u0641\u0639\u0644\u0648\u0646 \u0639\u0627\u062f\u0629. \u0646\u0638\u0631\u0627 \u0644\u0623\u0646 \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u060c \u0641\u0625\u0646 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0643\u0646 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0645 \u0645\u0642\u064a\u062f \u0628\u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u062c\u0647\u062f. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0636\u064a\u0621 \u0641\u064a\u0647 \u0623\u0644\u0645\u0639.<\/span><\/p>\n

\u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0648\u0636\u0648\u0639\u0627\u062a\u0647\u0627 \u060c \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0648\u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0625\u0639\u062f\u0627\u062f \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062e\u0637\u0627\u0628 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644. <\/span><\/p>\n

\u064a\u062a\u0645 \u0627\u0644\u062f\u0641\u0639 \u0644\u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0627\u0647\u062a\u0645\u0627\u0645 \u0642\u0648\u064a \u0628\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0622\u0631\u0627\u0626\u0647\u0645 \u0628\u062d\u0631\u064a\u0629. \u0625\u0630\u0646 \u060c \u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0647\u0630\u0627 \u0639\u0646 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u061f<\/a><\/span><\/p>\n

\u0647\u0630\u0647 \u0641\u0643\u0631\u0629 \u062d\u0627\u0633\u0645\u0629 \u060c \u062d\u064a\u062b \u062a\u062f\u0631\u0643 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645 \u064a\u0639\u0648\u062f\u0648\u0627 \u0645\u062c\u0631\u062f \u0623\u0641\u0631\u0627\u062f \u064a\u0628\u064a\u0639\u0648\u0646 \u0644\u0647\u0645. \u0625\u0646\u0647\u0627 \u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645. \u064a\u0633\u062a\u062e\u062f\u0645 \u062d\u0627\u0644\u064a\u0627 \u0639\u062f\u062f \u0645\u062a\u0632\u0627\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629. \u0625\u0630\u0646 \u060c \u0644\u0645\u0627\u0630\u0627 \u062a\u0637\u0644\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/p>\n

\u0641\u064a \u0645\u062c\u0627\u0644 “\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631” \u060c \u0646\u0644\u0627\u062d\u0638 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a. \u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u060c \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0622\u0641\u0627\u0642 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0628\u062a\u0643\u0631\u0629. \u064a\u0639\u062f \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0633\u0644\u0639 \u0648 \/ \u0623\u0648 \u0635\u0646\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u062c\u0627\u0644\u0627 \u0622\u062e\u0631 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0641\u064a\u0647 \u0628\u0643\u062b\u0627\u0641\u0629. \u0627\u0644\u0645\u0635\u0646\u0639\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0642\u062f\u0631\u062a\u0647\u0645 \u0641\u064a \u0633\u0627\u062d\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u062e\u0644\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u064a\u0641\u0639\u0644\u0648\u0646 \u0630\u0644\u0643 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646. <\/span><\/p>\n

\u064a\u062c\u0628 \u0639\u0644\u064a\u0647\u0645 \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0645\u0633\u062a\u0641\u064a\u0636\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629 \u060c \u0644\u0623\u0646 \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u0647\u0627\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629. \u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0622\u062e\u0631 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0647\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u062c\u062f\u064a\u062f\u0629 \u062d\u0648\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 (Henning \u060c 2011).<\/span><\/p>\n

\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0646\u062a\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627<\/h2>\n

\u062a\u062a\u0645 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 Netnography \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639 \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n

1. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629<\/h3>\n

\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0643\u0648\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644. \u064a\u0645\u0643\u0646 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645. \u0641\u064a \u0648\u0642\u062a \u0644\u0627\u062d\u0642 \u060c \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u0634\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0623\u0643\u062b\u0631 \u062a\u0645\u062b\u064a\u0644\u0627 \u0644\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0633\u0643\u0627\u0646.<\/p>\n

2. \u062a\u0639\u0631\u064a\u0641 \u0645\u062f\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/h3>\n

\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0647\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u062a\u063a\u0631\u0642\u0647\u0627 \u0645\u0631\u062d\u0644\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u060c \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u062f\u0629 \u062b\u0644\u0627\u062b\u0629 \u0623\u0648 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0644\u062c\u0645\u0639 \u0643\u0645\u064a\u0629 \u062c\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n

3. \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h3>\n

\u064a\u062a\u0645 \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0641\u064a \u062f\u0631\u062f\u0634\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0648\u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0623\u064a\u0636\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646\u0638\u0645\u0629.<\/p>\n

4. \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h3>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0639\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0641\u0642\u0627 \u0644\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u060c \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0639\u0627\u0645 \u0648\u062a\u0641\u0633\u064a\u0631 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627.<\/p>\n

\u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u060c \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0643\u0648\u0646 \u062c\u0632\u0621\u0627 \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0628\u062d\u062b \u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0643 \u0645\u0639\u0631\u0641\u0629 \u0631\u0623\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621 \u0639\u0644\u064a\u0647\u0627.<\/p>\n

\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n

\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Netnography \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 \u0644\u0644\u062f\u0631\u0627\u0633\u0629. \u0623\u062e\u064a\u0631\u0627 \u060c \u0625\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0633\u064a\u0635\u0628\u062d \u0647\u0630\u0627 \u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627 \u0645\u0639 \u0646\u0645\u0648 \u0648\u062c\u0648\u062f \u0633\u0643\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u062d\u0633\u0646 \u0642\u062f\u0631\u0627\u062a\u0646\u0627 \u0627\u0644\u062a\u0642\u0646\u064a\u0629.<\/span><\/p>\n

\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0647\u0627\u0645 \u062a\u062d\u062f\u064a\u0627 \u0644\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u062f\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u064a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627. \u0644\u0639\u0628\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062f\u0648\u0631\u0627 \u0645\u0647\u0645\u0627 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0631\u0627\u0643\u0645\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0635\u064a\u0627\u0646\u062a\u0647\u0627 \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0644\u064a\u0645\u0629 \u0644\u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u0631\u0627 \u0644\u062a\u0631\u0643\u064a\u0632\u0647 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0625\u062f\u0627\u0631\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u062f\u0641\u0642\u0629 \u0625\u0644\u064a\u0647.<\/span><\/p>\n

\u0648\u0642\u062f \u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0647\u0645 \u0628\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0646\u0633\u062e\u0629 \u0627\u062d\u062a\u064a\u0627\u0637\u064a\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0645\u0643\u064a\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647\u0627 \u0641\u064a \u062b\u0648\u0627\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0631\u0634\u062d\u0627\u062a \u0630\u0643\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u060c \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. <\/span><\/p>\n

\u0646\u062d\u0646 \u0646\u0648\u0641\u0631 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0645\u062b\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u062e\u0627\u0635 \u0628\u0646\u0627 \u060c \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u0645\u0648\u0631\u062f\u0627 \u062b\u0627\u0642\u0628\u0627 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0641\u064a <\/span>QuestionPro<\/b>.<\/span><\/p>\n

\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0631\u0636 \u062a\u0648\u0636\u064a\u062d\u064a \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u064a\u0631\u062c\u0649 \u0632\u064a\u0627\u0631\u0629 \u0645\u0631\u0643\u0632 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a.<\/span><\/p>\n

\u064a\u062a\u0639\u0644\u0645 \u0623\u0643\u062b\u0631<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Netnography \u0647\u0648 \u0646\u0647\u062c \u0628\u062d\u062b\u064a \u0645\u062a\u0637\u0648\u0631 \u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u0644\u0627 \u064a\u0635\u062f\u0642. \u0623\u0635\u0628\u062d \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0622\u0646 \u0637\u0631\u064a\u0642\u0629 \u0633\u0647\u0644\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u064a\u062b \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0632\u064a\u062f […]<\/p>\n","protected":false},"author":49,"featured_media":713388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1116],"tags":[],"yoast_head":"\nNetnography: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Netnography \u0647\u0648 \u0634\u0643\u0644 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u0639\u0644\u0645 \u0643\u0644 \u0634\u064a\u0621 \u0639\u0646\u0647\u0627 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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