{"id":798376,"date":"2022-05-31T11:14:00","date_gmt":"2022-05-31T18:14:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%a7%d9%84%d8%af%d9%81%d8%a7%d8%b9-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81-%d9%8a%d8%b9%d9%85%d9%84\/"},"modified":"2022-05-31T11:14:00","modified_gmt":"2022-05-31T11:14:00","slug":"%d8%a7%d9%84%d8%af%d9%81%d8%a7%d8%b9-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81-%d9%8a%d8%b9%d9%85%d9%84","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d8%af%d9%81%d8%a7%d8%b9-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81-%d9%8a%d8%b9%d9%85%d9%84\/","title":{"rendered":"\u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u0627 \u0647\u0648 \u0648\u0643\u064a\u0641 \u064a\u0639\u0645\u0644"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0634\u062e\u0635 \u0645\u0646 \u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u0625\u0644\u0649 \u0645\u062f\u0627\u0641\u0639\u061f \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0637\u0648\u0631\u0629 \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0643\u0645\u0627 \u0623\u0635\u0628\u062d\u062a \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u060c \u062d\u064a\u062b \u0633\u064a\u0628\u0630\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0635\u0627\u0631\u0649 \u062c\u0647\u062f\u0647\u0645 \u0644\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<div id=\"toc_container\">\n<p class=\"toc_title\">\u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<ul class=\"toc_list\">\n<li><a href=\"#customer_advocacy_definition\">\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"#customer_advocacy_importance\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u062f\u0639\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629\u061f<\/a><\/li>\n<li><a href=\"#customer_advocacy_benefits\">\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/a><\/li>\n<li><a href=\"#how_to_improve_customer_advocacy\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"#conclusions\">\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a<\/a><\/li>\n<li><a href=\"#how_to_boost_your_customer_advocacy\">\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"customer_advocacy_definition\">\u0645\u0627 \u0647\u064a \u062f\u0639\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-development\/\">\u062a\u0637\u0648\u064a\u0631<\/a> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\"><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/a><\/span><span style=\"font-weight: 400;\">  \u064a\u062d\u062f\u062f \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647. \u062b\u0645 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0648\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0648\u0644\u0627 \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629.<\/span><\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0627 \u0642\u064a\u0645\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0623\u0646\u0647 \u064a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u060c \u0645\u0645\u0627 \u064a\u0624\u0647\u0644\u0647\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0646\u0634\u0627\u0631\u0643 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0643\u0644 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u062a\u0647 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n<h2 id=\"customer_advocacy_importance\">\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0646\u0627\u0635\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u0648\u0641\u0642\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u062d\u062f\u064a\u062b\u0629 \u060c \u0641\u0625\u0646 12\u066a \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0635\u062f\u0642\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0644 \u060c &#8220;\u0646\u062d\u0646 \u0646\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627. \u0644\u0643\u0646 42\u066a \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u062c\u0631\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/customer-surveys\/\">\u0623\u0628\u062f\u0627 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0623\u0648 \u062a\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637\u061f \u062a\u062f\u0639\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u060c \u0644\u0643\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646\u0647\u0627 \u064a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062f\u0631\u0643\u0648\u0646 \u062c\u064a\u062f\u0627. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u062f\u0631\u0627\u064a\u0629 \u0648\u062a\u062c\u0647\u064a\u0632\u0627 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u064a\u062c\u0631\u0648\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">\u0623\u0628\u062d\u0627\u062b\u0627<\/a> \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621. \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u060c \u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0642\u0648\u0629. \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0647\u064a \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u0636\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0648\u0644\u0627. \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0628\u0642\u0627\u0626\u0647\u0645 \u0645\u062e\u0644\u0635\u064a\u0646 \u0648\u0646\u0634\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h2 id=\"customer_advocacy_benefits\">\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0641\u064a\u062f \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/cx\/org\/customer-centric-culture.html\">\u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0647\u0646\u0627 \u0646\u0634\u0627\u0631\u0643 \u0627\u0644\u0642\u0644\u064a\u0644:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-440813\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/Customer-Advocacy-Benefits.jpg\" alt=\"\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" width=\"992\" height=\"915\"><\/p>\n<h3>1. \u064a\u0632\u064a\u062f \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0646\u062c\u0627\u062d<\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639\u0643 \u0648\u0645\u0639 \u0634\u0631\u0643\u0627\u0626\u0643 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u0648\u064a\u0634\u064a\u0631\u0648\u0646 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0643\u0639\u0645\u0644\u0627\u0621 \u060c \u0633\u0648\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \/ \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0648 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0627\u0644\u0630\u064a \u064a\u062b\u0642\u0641 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">\u0648\u064a\u0634\u0631\u0643 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a> \u060c \u0641\u0625\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u064a\u0623\u062e\u0630\u0648\u0646 \u0627\u0644\u0645\u0642\u0639\u062f \u0627\u0644\u062e\u0644\u0641\u064a!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0623\u064a \u0634\u0631\u0643\u0629 \u060c \u0648\u062e\u0627\u0635\u0629 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0639\u0648\u0629 \u060c \u0623\u0646 \u062a\u0633\u0639\u0649 \u062c\u0627\u0647\u062f\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/brand-experience\/\">\u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629<\/a> \u0644\u0627 \u062a\u0646\u0633\u0649. \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u0648\u0641\u0631 \u062e\u062f\u0645\u062a\u0643 \u0642\u064a\u0645\u0629 \u0641\u0642\u0637. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u064a\u0636\u0627 \u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u062a\u0639\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0625\u0646\u0634\u0627\u0621 \u0623\u0639\u0645\u0627\u0644 \u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a.<\/span><\/p>\n<h3>2. \u064a\u0639\u0632\u0632 \u0627\u0644\u0648\u0644\u0627\u0621<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u062e\u0631\u0649 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u062a\u0633\u0627\u0639\u062f \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0643\u0633\u0628 \u062b\u0642\u062a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0632\u064a\u0627\u062f\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-awareness\/\">\u0648\u0639\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>.<\/span><\/p>\n<h3>3. \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0632\u0628\u062f<\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0634\u0627\u0631\u0643\u0648\u0627 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062f\u0639\u0648\u0629 \u0645\u0648\u062c\u0648\u062f\u0648\u0646 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u0627\u0644\u0645\u062f\u0627\u0641\u0639\u0648\u0646 \u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u0647\u0645\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0623\u064a \u0634\u062e\u0635 \u0622\u062e\u0631.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643. \u0633\u064a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0637 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-success\/\">\u0646\u062c\u0627\u062d \u0623\u0641\u0636\u0644<\/a> \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0639\u062f\u0627\u0621 \u0627\u062d\u062a\u0641\u0627\u0638\u0627 \u0623\u0639\u0644\u0649 \u0648\u0623\u0642\u0644 \u0627\u0636\u0637\u0631\u0627\u0628\u0627.<\/span><\/p>\n<h3>4. \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n<p><span style=\"font-weight: 400;\">\u062f\u0639\u0627\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0648\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0632\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u060c \u0648\u0644\u0643\u0646 \u0645\u0624\u064a\u062f\u064a\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0646\u064a\u0627 \u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0643. \u0625\u0646\u0647\u0645 \u062d\u0631\u064a\u0635\u0648\u0646 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0638\u0631\u0627 \u0644\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u062f\u064a\u0647\u0645 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0633\u0627\u0631\u0627 \u0631\u0627\u0626\u0639\u0627 \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 <a href=\"https:\/\/www.questionpro.com\/measuring-brand-awareness.html\">\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a>\u060c \u0648\u0647\u0648 \u0645\u0641\u062a\u0648\u062d \u0644\u0623\u064a \u0634\u062e\u0635 \u064a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0645\u062d\u0627\u062f\u062b\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h2 id=\"how_to_improve_customer_advocacy\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u062f\u0639\u0648\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u062e\u062f\u0645\u0629 \u062c\u064a\u062f\u0629. \u0627\u0644\u0623\u0645\u0631 \u0643\u0644\u0647 \u064a\u062a\u0639\u0644\u0642 \u0628\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0627\u0631\u064a\u062e\u0647. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0636\u062d \u0648\u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629. \u0648\u0644\u0643\u0646 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0648\u0636\u0639\u0647\u0627 \u0645\u0648\u0636\u0639 \u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0644\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.  <\/span><\/p>\n<h3>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0638\u0644 \u0642\u0627\u062f\u0631\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0633\u0648\u0642 \u0645\u062a\u063a\u064a\u0631\u0629\u061f \u062a\u0639\u062f \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u064a\u0648\u0645. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0645 \u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0639\u0645\u0644\u0643. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0648\u0636\u0648\u062d \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u060c \u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0647\u0645 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u064a\u062a\u0635\u0644\u0648\u0646 \u0628\u0643 \u0641\u064a\u0647\u0627 \u062d\u062a\u0649 \u064a\u0642\u0648\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629.<\/span><\/p>\n<h3>\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u0644\u0628\u062f\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a<\/a> \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u062a\u0642\u0646\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u064a\u0642\u0644\u0644 \u0645\u0646 \u062e\u0637\u0631 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u062e\u0627\u0637\u0626\u0629 \u0644\u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647 \u0639\u0645\u0644\u0627\u0624\u0643. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0628\u0646\u0627\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0646\u0627\u0635\u0631\u0629 \u0641\u0639\u0627\u0644 \u060c \u0641\u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u064a\u0644\u063a\u064a \u0627\u0644\u062a\u062e\u0645\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0641\u0639\u0627\u0644\u0629. \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639\u0647\u0627 \u0645\u062a\u0633\u0642\u0629 \u0648\u0634\u0627\u0645\u0644\u0629. \u0648\u0643\u0630\u0644\u0643 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u0642\u062f\u064a\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0633\u0644\u0628\u064a\u0629.<\/span><\/p>\n<h3>\u0625\u0634\u0631\u0627\u0643 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0646\u0634\u0627\u0637<\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0633\u0645\u062d \u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0623\u0646 \u062a\u0635\u0628\u062d \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0639\u0646\u062f\u0645\u0627 \u064a\u0633\u0623\u0644 \u0634\u062e\u0635 \u0645\u0627 \u0633\u0624\u0627\u0644\u0627 \u060c \u0623\u062c\u0628. \u0625\u0630\u0627 \u0630\u0643\u0631 \u0634\u062e\u0635 \u0645\u0627 \u0645\u0646\u062a\u062c\u0643 \u060c \u0641\u0623\u0639\u062c\u0628\u0647 \u0648\u0627\u0634\u0643\u0631\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0633\u062a \u0645\u0637\u0627\u0644\u0628\u0627 \u0628\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629. \u0645\u0627 \u0639\u0644\u064a\u0643 \u0633\u0648\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0627\u0636\u0631\u0627 \u060c \u0648\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u060c \u0648\u062a\u0639\u0644\u0645 <a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\">\u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644<\/a>.<\/span><\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0643<\/h3>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0641\u0647\u0645 \u0623\u0646\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0644\u0639\u0628\u0629 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0627 \u064a\u0643\u0641\u064a \u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629. \u0645\u0639 \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u060c \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0642\u062a \u0623\u0633\u0647\u0644 \u0644\u0644\u0646\u062c\u0627\u062d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0646\u0647\u062c \u0645\u062d\u0627\u0645\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u0642\u0648\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u0646\u0642\u0637\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">\u0627\u062a\u0635\u0627\u0644 \u0644\u0644\u0639\u0645\u064a\u0644<\/a> \u060c \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u0649 \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u060c \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0646\u0627\u0621 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0648\u0636\u0639 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u0625\u0646\u0647 \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0632\u064a\u0627\u062f\u0629 \u062c\u0648\u062f\u0629 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u062f\u0648\u0646 \u062a\u0643\u0628\u062f \u0623\u0645\u0648\u0627\u0644 \u0623\u0648 \u062c\u0647\u0648\u062f \u0625\u0636\u0627\u0641\u064a\u0629. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u062a\u062d\u0635\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u062f\u0631 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0641\u0642\u0637 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062a\u0628\u0639 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u0646\u0627\u0635\u0631\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u064a\u062a\u0645 \u062a\u0648\u0641\u064a\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u062f\u0646\u0627\u0647.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-customer-engagement\/\"><span style=\"font-weight: 400;\">\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/span><\/a><\/li>\n<\/ul>\n<h3>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u062c\u0649 \u0625\u0638\u0647\u0627\u0631 \u062a\u0642\u062f\u064a\u0631\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062e\u0628\u0631\u0648\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0648\u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645 \u0639\u0646\u0643. \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0625\u0636\u0641\u0627\u0621 \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0631\u0633\u0645\u064a \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0634\u0641\u0647\u064a. \u0625\u0646\u0647\u0627 \u062a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u0631\u0645\u0648\u0632 \u0625\u062d\u0627\u0644\u0629 \u0641\u0631\u064a\u062f\u0629 \u0648\u0642\u0648\u0627\u0644\u0628 \u0645\u0645\u0644\u0648\u0621\u0629 \u0645\u0633\u0628\u0642\u0627 \u0648\u062d\u0627\u0641\u0632 \u062c\u0630\u0627\u0628 \u0644\u062c\u0644\u0628 \u0623\u0639\u0645\u0627\u0644 \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n<h2 id=\"conclusions\">\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u064a\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646 \u0633\u0645\u0627\u0639 \u0642\u0635\u0635 \u0648\u0627\u0642\u0639\u064a\u0629. \u0648\u0625\u0630\u0627 \u0627\u0633\u062a\u0645\u0639\u0648\u0627 \u0625\u0644\u064a\u0647\u0645 \u0645\u0646 \u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u060c \u0645\u062b\u0644 \u0634\u0631\u064a\u0643 \u0623\u0648 \u0635\u062f\u064a\u0642 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062b\u0642\u0648\u0627 \u0641\u064a \u0627\u0644\u0646\u0635\u064a\u062d\u0629. \u0639\u0646\u062f\u0645\u0627 \u062a\u062c\u0639\u0644 \u0623\u0628\u0637\u0627\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062a\u062d\u062f\u062b\u0648\u0646 \u0639\u0646 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646\u0643 \u062a\u0648\u0633\u0639 \u0646\u0637\u0627\u0642 \u0648\u0635\u0648\u0644\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062e\u0644\u0642 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u0644\u062a\u0635\u0627\u0642. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u064a\u0628\u062f\u0623 \u0643\u0644 \u0634\u064a\u0621 \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0634\u0631\u0643\u062a\u0643 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0633\u0648\u0641 \u062a\u0645\u0648\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0642\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/span><\/p>\n<h2 id=\"how_to_boost_your_customer_advocacy\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 QuestionPro \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0645\u0646\u0627\u0635\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f<\/h2>\n<p>\u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u061b \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u062a\u0645 \u0628\u0646\u0627\u0621 QuestionPro CX \u0645\u0646 \u0642\u0628\u0644 \u062e\u0628\u0631\u0627\u0621 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u0627 \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u062d \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/p>\n<p>\u0633\u064a\u0633\u0645\u062d \u0644\u0643 QuestionPro CX \u0628\u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0644\u0642\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a. \u062a\u0645\u0646\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0633\u0644\u0628\u064a \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0648 \u062a\u0634\u062c\u0639 <a href=\"https:\/\/www.questionpro.com\/blog\/tips-for-word-of-mouth-marketing\/\">\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0634\u0641\u0647\u064a<\/a> \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0644\u0627\u0621 \u0648\u0631\u0636\u0627.<\/p>\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro CX \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a. \u0625\u0646\u0647 \u0645\u062b\u0627\u0644\u064a \u0644\u0623\u064a \u0645\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u060c \u062f\u0639\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u062f\u0639\u0645\u0643 \u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0645\u0634\u0627\u0631\u064a\u0639\u0643.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u0627 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0645\u0646\u062a\u062c\u0646\u0627 \u0623\u0648 \u0644\u062f\u064a\u0643 \u0623\u0633\u0626\u0644\u0629 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u0627 \u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u0635\u062a\u0646\u0627 \u0645\u062c\u0627\u0646\u0627 \u0648\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0648\u0643\u064a\u0644 \u0645\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0643 \u0641\u064a \u0623\u0642\u0631\u0628 \u0648\u0642\u062a \u0645\u0645\u0643\u0646.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n<style>#toc_container {<br \/>\n    background: #f9f9f9 none repeat scroll 0 0;<br \/>\n    border: 1px solid #aaa;<br \/>\n    display: table;<br \/>\n    font-size: 95%;<br \/>\n    margin-bottom: 1em;<br \/>\n    padding: 20px;<br \/>\n    width: auto;<br \/>\n}<\/p>\n<p>.toc_title {<br \/>\n    font-weight: 700;<br \/>\n    text-align: center;<br \/>\n}<\/p>\n<p>#toc_container li, #toc_container ul, #toc_container ul li{<br \/>\n    list-style: outside none none !important;<br \/>\n}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u062a\u0649 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