Adi Bhat

Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.

Customer Effort Score: Definition + How To Measure with Examples

The Customer Effort Score (CES) metric measures how much effort customers put forth in dealing with a company. It gives […]

What is Strategic Analysis?

Content Index What is Strategic Analysis? Types of Strategic Analysis Strategic Analysis and Market Research Strengths of Strategic Analysis Weaknesses […]

Thurstone vs Guttman Scale: Is There a Difference?

Content Index How to construct a Thurstone Scale? How to construct a Guttman Scale? Thurstone vs Guttman Scale Attitude measurement […]

Guttman Scale: Definition, Characteristics and Examples

Content Index Guttman Scale Definition Guttman Scale Characteristics Steps for developing a Guttman Scale with Examples Guttman Scale Applications with […]