Marketing Attribution: What it is, Importance + Challenges
With a website, social media sites, influencer programs, offline encounters, and other touchpoints to consider, marketing attribution only becomes more […]
Customer Survey Questions: Best Practices + Examples
To be successful in today’s business world, you need to know your customers’ wants, preferences, and pain points. Customer surveys […]
Attribution Models: Types + How To Choose the Right Model
Understanding the influence of many touchpoints on customer behavior is critical in the ever-changing marketing world for optimizing campaigns and […]
Multi-Touch Attribution: What it is, Types + How to Apply
There’s a famous quote from the turn of the 20th century by an American businessman named John Wanamaker that still […]
Customer Data Platform: What it is, Benefits + Usage
In today’s digital age, organizations acquire massive volumes of data from various sources, including websites, social media, email campaigns, and […]
