Why would you tell a customer that? – Tuesday CX Thoughts
Recently, there was a recall on my vehicle for the airbag system. Apparently, a few owners of my vehicle were […]
Brand name testing: What it is & How to do it
There are so many companies known for their name; just by hearing them, you know who they are and what […]
Brand Perception Study: What it is & How to do it
Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]
Free Online Suggestion Box: What It Is + How to Implement It
Many companies believe it’s better to ignore customer comments and suggestions to adhere to their strategy. These companies are the […]
Data-driven decision making for Beginners
Data-driven decision-making is the process of gathering and interpreting data based on your industry’s key performance indicators (KPIs) into actionable […]
