Customer Care vs Customer Service: Main differences
There is a big difference between customer care vs customer service. Customer care is all about the relationship you have […]
Non-response bias: What it is & How to avoid it
What is Non-Response Bias? Non-response bias is a type of bias that happens due to differences between those who respond […]
User-centered design: What it is + 4 Steps
Products are used by people. People should be the center of designing any product. User-centered design (UCD) is an optimistic […]
Customer delight: What it is with example
By taking care of your customer, you are actually setting in motion a process that fixes the system and improves […]
Qualitative Interview: What it is & How to conduct one
A qualitative interview is commonly used in research projects involving new products, brand positioning, purchase dynamics, market research, social research, […]
