Family Branding: What it is, Pros & Cons + How to Create
Family branding, also called “umbrella branding,” is a way for companies to make more money by selling many different products […]
Brand Touchpoints: What it is + Importance + Examples
Brand touchpoints are likely to be something you are already familiar with daily. They are each time a customer interacts […]
Demographic Analysis: Definition, Importance, & Methods
Demography studies human populations and how their numbers change due to things like migration, births, and deaths. Demography means “describing […]
Strategic Vision: Guide for Companies with Examples
A strategic vision is essential for the future of a business because it reflects its values, purposes, and goals. Developing […]
Bivariate Analysis: What is it, Types + Examples
The bivariate analysis allows you to investigate the relationship between two variables. It is useful to determine whether there is […]
