Four techniques to improve the business impact of research
Senior management needs to understand how market research impacts business decisions and performance. Market researchers are under constant pressure to […]
Communities feature update! Topics revamp for better community insights management
Engaging community members and keeping them involved in participating in community discussions is what differentiates a strong community from a […]
Research problem: Everything a market researcher needs to know
A research process includes several steps that assist individuals involved in a study in conducting successful testing. Defining a research […]
Pearson correlation coefficient: Definition, formula & calculation, and examples
It is usual practice to quantify linear relationships through the Pearson correlation coefficient. To Indicate the strength and direction of […]
[Infographic] Top six reasons to move your focus group online
Moving your offline focus groups, online Brands need to constantly be in touch with consumers, customers and a general audience […]
