Four reasons to have an online community
Remember back in the good old days when the community was really a huge part of our lives? Back then, […]
Online Market Research Panel – Types, benefits, importance, and best practices
What is an online market research panel? Definition: An online market research panel is an online group of recruited survey […]
B2B Online Panels: Definition, Characteristics, and Uses
B2B panelists are respondents who specialize in responding to any business-related surveys. Panel organizations segregate these business-to-business panelists by size, […]
Population of interest – Definition, scope, characteristics, techniques, and advantages
What is population of interest? A “population of interest” is defined as the population/group from which a researcher tries to […]
Communities Services – an Extension to the Tool
Creating and managing an online community for market research is fast becoming the preferred research method for organizations. Deep level […]
