Dan Fleetwood's Research& Insights Articles

President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.

Sampling Methods: Guide To All Types with Examples

Sampling is an essential part of any research project. The right sampling method can make or break the validity of […]

Convenience sampling is a simple and easy way to get information compared to other sampling methods. Most of the time, […]

Simple random sampling is a statistical method in which everyone in a population has an equal chance of being selected […]

Imagine you have a population of 100 people. In this scenario, every person would have odds of 1 in 100 […]

Stratified random sampling is a widely used statistical technique in which a population is divided into different subgroups, or strata, […]