Dan Fleetwood's Research& Insights Articles

President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.

Unipolar vs Bipolar Likert Scale Questions

A Likert Scale survey is a psychometric scale commonly used in research studies to capture accurate opinions. It is the […]

Online Community Management Online community management can encompass many different areas and schools of thought. In order to hone in […]

Welcome to the second installment of the QuestionPro Community Insights Tool Newsletter. I like to share the Newsletters to keep […]

The Van Westendorp price sensitivity meter is defined as a technique for market researchers to gauge consumer perceptions of the […]

I’d like to welcome you to the first installment of the QuestionPro Communities Newsletter, our update on the world with […]