What Role Does a Company’s Personality Play When Customers Are Choosing?
I’ve just finished reading Joseph Jaffee’s new book “Flip the Funnel“. This is not a book for the faint […]
Dry Testing – A Cool New Way to Test for New Product Feasability
There are many creative low cost ways to get some really terrific behavior based research done these days. Tim O’Connor, […]
Talking to Employees – A Radical Approach to the Employee Survey Process
I’ve just spent the last month or so running an employee survey. Not every company is brave enough to run […]
How to use Conjoint Analysis in the Innovation Process
Webinar Presentation Thursday July 22nd, 2010 9:00am PST Ever thought about using Conjoint Analysis as part of your research strategy? […]
Follow up from Webinar on Thursday June 17th, 2010
On Thursday June 17th, 2010 we teamed up with Dorian Simpson of Planning Innovations on the topic: Effective Use of […]
