Consumer Product Feedback Contributes to Product Improvement
This is a story about how a giant corporation collects customer feedback from a variety of sources and uses it […]
Case Study: How Small Business Trends Used QuestionPro to Help Choose Best Business Books of 2009
When Anita Campbell, editor of the award-winning online publication Small Business Trends, decided to expand her “Best Business Book Awards,” […]
Do Engaged Employees Make Profitable Companies?
Engaged Employees As part of my strategic marketing work, I also dabble in employee or HR surveys for a few […]
The Ultimate Key Performance Indicator that Measures Engagement from Social Media
Cash-Flow. The number one KPI for social media’s results is cash-flow. Does it increase or decrease when you use social […]
What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
