Social Proof: What it is, Types + Examples
Imagine you’re in a new town, hungry and looking for a place to eat. You spot two restaurants – one […]
Customer Friction: What it is & How to Identify It
When it comes to customer friction, it isn’t easy to put the finger on what exactly is meant. There are […]
Customer Signals: What they are, Types & Examples
Customer signals help us understand our customers better. Specifically, by defining and using signals at scale, we can know if […]
Public Opinion Research: What it is + Why it’s Important
We need to research to find out what the public wants, needs, and thinks or how the public feels about […]
Customer Acquisition channels: What It Is + Techniques
Customer acquisition channels are the ways to bring new customers. A customer acquisition channel is where you first meet your […]
