Are Cat Owners Happier Than Dog Owners?
Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, […]
Audience
Guttman Scale: Definition, Characteristics and Examples
Content Index Guttman Scale Definition Guttman Scale Characteristics Steps for developing a Guttman Scale with Examples Guttman Scale Applications with […]
The Unspoken Addiction: Adult Screen Time
Teens and parents have finally found something they agree on screen time usage. In a recent report, Pew Research found […]
Insight into Voter Sentiment
The 2020 presidential election will be here before we know it. After such a surprising and divisive 2016 election, there […]
Online Panel: Market Research Panel
What is a market research panel? A market research panel is defined as a group of research participants, selected for […]
