Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Consumer Insights
How to Find Your Target Market
“Everyone can use our product/service!” If you’ve said anything resembling this sentence, this article is for you. I know, you […]
Surveys Capture Moods and Not Transactions
I’m addicted to the Op-Ed section of the paper. Every morning I have to have that first cup of coffee while […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
How to Use External and Custom Variables to Save Time in Data Analysis
One of the things we are always promoting is keeping your surveys short. But that can be easier said than […]
