Customer Insights In All Languages: 3 Keys to Multilingual Research Communities
Think about the following scenario for a moment. You’re expanding your business into new multi-national markets with customers that speak […]
Consumer Insights
Why Your Company Desperately Needs Customer Insight Software (Part One)
Innovative companies are always inventing, and reinventing, creative ways to use technology to advance their business while engaging their customers and […]
How free online survey tools can increase the effectiveness of your customer outreach program
According to Variety magazine, the global spending on advertising will reach a new height of $579 Billion, an annual rise […]
Open-ended Comments on Surveys – The Rich Data You Are Missing
Open-ended Comments on Surveys Part 1 of 2 — This is the first part of a two-part blog post on open-ended […]
Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
