Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
CX
Testing, testing…1…2…3…
It’s a mantra we hear often, but we seem to forget as often as we hear it: test your surveys […]
Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!
This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, […]
Color the Survey Pretty!
We’re working on our upcoming special free training session all about personalizing and customizing surveys. I did a quick how-to […]
Tweets in Google search results soon; research quality perspectives; tips for your market research; subscription models and instant feedback; and two similar studies – two very different results! That’s this week’s #FridayFive!
This week, we look at a fresh perspective on the notion that research quality is dropping quickly; how subscription business […]
