The Future of Consumer Insights: Key Takeaways for 2025 and Beyond
Understanding consumer sentiment is increasingly important in today’s rapidly changing economic and technological landscape. As economic conditions fluctuate and consumer […]
Market Research
The 2024 Spending Report: How Consumers Balanced Bonuses and Holiday Costs
For many Americans, the end-of-year bonus was either small or nonexistent in 2024. We survey 999 U.S. respondents, finding out […]
Marimekko Chart: What It Is + Interpretation with Examples
The Marimekko chart is highly useful for companies because it provides a better view of data in a visually intuitive […]
8 Examples of Longitudinal Studies & Benefits in Research
Have you ever wondered how your childhood experiences might shape your future or how long-term habits can affect your health […]
Quasi-Experimental Design: What it is, Types & Examples
When it comes to research, experiments are often the gold standard for finding cause-and-effect relationships. But what if you can’t […]
