Build Representative Sample for Surveys
For both B2B and consumer market researchers the question that lies in the back of our minds is to what […]
Market Research
Response Rates for Online Surveys – Moving the needle – Part 2
Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]
Using Open Ended Question and Close Ended Questions in Surveys
When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]
Response Rates for Online Surveys – Moving the needle – Part 1
As a tool, the survey is a cost-effective means of uncovering the insights which can be used to inform decision making. However, like […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
