Data Analysis 101 – Ordinal
One could say there is a natural order to things. In survey research, when we think of order we are […]
Market Research
Advertising testing 101
Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in […]
Critical Mechanics of Detractor Recovery
Critical Mechanics of Detractor Recovery In my last blog post about Detractor Recovery, I wrote about the mechanics of detractor […]
What is a Dichotomous Question?
The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey […]
Time – the temporal aspects of consumer behavior
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
