Using Conjoint Analysis for Patent Valuations
In 2013, Apple faced litigation from over 59 patent holders – claiming infringement. We also have seen an enormous amount […]
Market Research
Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
Showing The Finger: 3 Customer Success F’s That Matters
In my combined 15 years of Market Research and SaaS the first F-word has been most important: (F)ocus on the […]
Survey Puzzle – Pieces to Improve Your Research Studies
Having a written questionnaire with a survey platform is just not enough anymore for effective marketing research. In fact, it’s […]
Data Analysis 101 – Ordinal
One could say there is a natural order to things. In survey research, when we think of order we are […]
